Google continues polishing its various services by pulling off the beta tags. Earlier this week, it removed the beta label from its Google Suggest service, and now Google on Tuesday released the final version of Ad Manager.
In beta since March, the free software allows smaller online publishers to sell, schedule, deliver, and measure both directly-sold and network-based inventory employing Google’s technology and has helped small publishers like The Nation, Bonneville International, Review.com, and date.com cut costs and increase ad revenue.
The release, announced on Google’s AdSense blog, will offer the service internationally.
The Google AdSense has just opened up its Ad Manager to anyone with an existing AdSense account may access the service. Creating an Ad Manager account automatically links your AdSense account and later on users may also integrate Ad Manager with AdSense campaigns to optimize unsold site inventory. For those having a hard time maximizing their sites’ ad inventory, this is an easy tool to possible earn from those ad spots.
Ad Manager is something Google developed to help small publishers deliver and generally handle ads. After listening to feedback from beta users, in addition to backing up thousands of new publishers on Ad Manager, Google is releasing some new features that include:
- Interface Available In 32 Languages: Do you wish to work in Turkish or Vietnamese or Hungarian? Now it is absolutely possible! Besides, Ad Manager supports international currencies, too.
- Ad Network Management: Easily manage your third-party ad networks in Ad Manager to automatically maximize your network driven revenue.
- Automatic Macro Insertion: Save time and avoid tagging errors since Ad Manager now automatically detects and inserts macros from most popular 3rd party vendors.
- Creative Preview On Live Site: Take a preview look and feel of ads on your live site to ensure ads look as expected before you start the campaign.
- Day And Time Targeting: Do not want your orders to run on weekends? No hassles. With day and time targeting, you can set any new line items you create to run only during specific hours or days, or as little as 15 minutes per week. Use day and time targeting in addition to geography, bandwidth, browser, user language, operating system, domain and custom targeting.
Ad Manager is also allows text, display and video formats. Moreover, it also offers optional AdSense integration; Google also markets the service as a useful supplement to its DoubleClick Revenue Center.
The software can be used to deal both with ads on a publisher’s site and on affiliated network sites. Apart from this, the Google hosted ad manager is also a useful tool for managing your ad inventory, which provides a simple to use ad management interface and ad serving and inventory management has never been this easy. With AdSense, Google shares ad revenue with publishers.
Alex Vogenthaler explained on the Inside AdSense blog, “Thousands of publishers in hundreds of countries already serve billions of impressions each day with Ad Manager, and we have heard from them that Ad Manager has helped increase revenue, cut serving costs, and save time managing campaigns.”
In early August, Google launched Insights for Search, another tool for marketers, following the separate launches of Trends for Websites and Google Ad Planner.
If you have any additional queries about Ad Manager or wish to learn more, visit the Ad Manager Help Center.