eBrandz Search Marketing & Technology News

Microsoft Eyes Bing Opportunities In China -- Launches adCenter

Beijing, China -- Aiming to capture market share from arch rival Google, global software behemoth Microsoft said search engine giant Google"s departure from the mainland has provided a good opportunity for the company to expand its Bing search engine in China. The company unfurled its adCenter advertising platform in China, an effort to seize some of the market share left by Google, which has been wrangling with...

Google Debuts “Priority Inbox” A Spam Killer To Sort Gmail Messages

Mountain View, California -- Google has took the wraps off a new tool late Monday for its free Web-based Gmail service that helps users sorts incoming email into three sections, based on their perceived importance and steer clear of drowning in the floods of digital messages that have become part of modern life.

The new service called “Priority Inbox,” for its Gmail will be released with the beta, or t...

AOL Acquires Mobile App Software Firm Rally Up

New York -- Seeking to boost its mobile offerings like its fellow portal Yahoo, AOL too is tempted to adapt a new reality where mobile is only going to become increasingly important. The struggling company on Tuesday said that it has acquired Rally Up , a budding creator of the Rally Up and FacePlant social networking apps for the iPhone and iPad that lets users share their locations with select friends...

Google Scoops Up “SocialDeck” Fifth Company This Month

Mountain View, California -- Barely days after acquiring Angstro , search engine giant Google Inc. continues its pattern of shopping spree by scooping up the social games start-up SocialDeck Inc. , the latest in a series of acquisitions aimed at helping the Internet search titan build a social-networking service to compete with Facebook Inc.

Microsoft Breaks Into Google's Unwalled Garden, Unfolds Bing App To Verizon Android Users

Redmond, Washington -- Late last year, when Microsoft introduced a downloadable application for the iPhone from Apple, it set off some sensation in the tech world. Android owners who have been longing for a new mobile search option can now rejoice as the tech world was buzzing again with an announcement by Microsoft's search group, Bing. The software maker on Monday announced the launch of its first " Bing fo...