eBrandz Search Marketing & Technology News

How to compare SEO Vendors - 10 Tips

Confused about how to compare different SEO vendors and their offering and prices? Then this white paper is for you. After reading this White Paper you can ask the right questions to SEO vendors and their answers will help you select a vendor who matches your needs.

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8 Tips to better manage your Affiliate Program

This white paper will help you understand basics of Affiliate Marketing, Brief History, Advantages of Affiliate Marketing, Pricing for some major networks and 8 tips to better manage your affiliate program.

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PPC pricing models you should know!

Confused about different Pay Per Click (PPC) pricing models? Then this white paper is for you. After reading this white paper you can understand different PPC pricing models and make an informed decision in selecting the right agency for your company.

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Interview with Milind Mody of eBrandz

Milind Mody, the CEO of eBrandz, Inc., was kind enough to grant me an e-mail interview where he answered at length about some of the most interesting topics around (at least to me): social media marketing, reputation monitoring, and search marketing

He offers good advice all around, but I especially liked his cut-rate method for keeping track of the conversation about you.

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Bloggers trashing your company? Online reputation managers are here

Chances are that when you run a search for a company on the web, blogs with negative content will show up on the first page, if not as the first search option.

For example, a Google search for "Airtel broadband + reviews" or "Tata broadband + reviews" throws up blogs that don't exactly praise these....

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Hotels expand the online red carpet

MUMBAI: With travellers increasingly using internet for researching hotel and travel-related information and bookings, hoteliers have started beefing up their online presence to connect directly with their customers rather than relying only on online travel portals.

Until now, hotels have been relying mostly on third-party aggregators like travel agents (TA)....

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SEO Marketing In An Uncertain Economy

With the economy in limbo what should search marketer's focus on? WebProNews spoke to Milind Mody, CEO of eBrandz Inc, an SEO and SEM firm, about online marketing and advertising.

Mody said because of the economy "a search engine marketer might have to scale down branding campaigns in favor of tactics...

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Effective Press Releases and Distribution Channels

It is widely believed that the first press release was issued over 100 years ago by Ivy Lee on behalf of the Pennsylvania Railroad, which had just suffered a tragic accident . The press release was issued to prevent alternate versions of the accident from being spread among the press. And, 100 years later the intent of a press release hasn’t changed...

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Get Your Website Included in Google News

Krishna Bharat wanted information from multiple news sources in the aftermath of 9/11. So he created a program that crawled major news websites and displayed consolidated lists and descriptions. This was how Google News was created.

Geo Targeting Countries For SEO

The dominance of search dictates that every successful website must rank highly in the search engines to prosper. And for those seeking the ultimate success online, it’s imperative that businesses take advantage of the true essence of the Web — that it is truly world-wide....

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