London — Google owned popular video sharing website on the planet, YouTube, which claims to have unlimited amount of content to present to users at any givent moment, which also receives 20 hours of video footage being uploaded to YouTube every minute, then how does your video stand out in the crowd? In an attempt to comb out those willing to pay for placement, Google on Wednesday launched a new auction-based ad platform called “Promoted Videos” program to AdWords.
The official announcement, posted lately on YouTube Biz Blog, adds news that the new feature has evolved into a much broader vehicle for advertisers since it launched in the US last year.
AdWords, Google’s financial life-line to which plenty of brands and businesses already turn to place their ads outside of YouTube, so this will help streamline the purchase process. Dubbed as “Promoted Videos,” as the new ad format, helps brand-supported videos rise above the clutter by driving viewer-ship to them via targeted searches on the platform including the YouTube homepage, its video watch pages and recently across the AdSense network.
Last year, Promoted Videos has expanded to search, the YouTube homepage, video watch pages, and across Google AdSense network — a move that Google claims has increased clicks via Promoted Videos by 500 percent since January.
“Now that it is easier than ever to drive views of your video, we also wanted to make it easier to run these campaigns in the first place,” Jonathan Goldman, a YouTube software engineer, wrote in a blog post. “Starting today you can buy Promoted Videos directly in AdWords.”
Adding Promoted Videos to AdWords essentially creates a one-stop shop for marketers on YouTube, which would enable advertisers to create a campaign that is keyword-targeted and priced on performance, Google said. Similar to sponsored links on Google, advertisers will only pay for an ad when a user clicks on it.
With better conversion, advertisers will also be able to add a “Call-to-Action” clickable overlay to their ad, allowing them to drive viewers to a third-party website.
Suveer Kothari, YouTube UK head of sales, said that with one billion videos being shown daily on the video-sharing site, there was “massive potential for advertisers to find their audience”.
“Any AdWords advertiser with video content — from a small business looking to promote a product, to a movie studio premiering a new trailer — can use Promoted Videos to make sure their videos find a larger audience,” Goldman wrote. “This integration will provide a single destination for your overall Google ad buy, and will give YouTube advertisers access to campaign tools in AdWords.”
Promoted Videos is available to all AdWords advertisers in the UK, France, Italy, Germany, Spain and the Netherlands.
Watch this YouTube video: Launching Auction-Based Ad Platform