San Francisco — According to latest statistics, Americans have watched more online videos than ever, a record-setting 14.3 billion during December 2008, representing a growth of 13% vs. November 2008, according to data from comScore Video Metrix service.
Internet users in the U.S. set a stunning record viewing 14.3 billion online videos in December 2008, a 13 percent increase over the previous month. YouTube was the biggest winner though, capturing in almost 24 million unique users, meaning it reached 77% of everyone who watched videos online.
Google Sites once again dominated as the top US video property, with 5.9 billion videos viewed (41% online video market share), with YouTube.com accounting for more than 99% of all videos viewed at the property.
Fox Interactive Media was a distant second with 445 million videos (3.1%), followed by Yahoo Sites with 330 million (2.3%) and Viacom Digital with 291 million (2.0%). Hulu continues its growth trajectory, climbing 6% vs. November to 241 million videos viewed.
So just what makes YouTube dominant? Well, it captured more than 100 million viewers in December, which represents two out of three Internet users who watched online video. Almost 150 million US Internet users watched an average of 96 videos per viewer in December. Google Sites surpassed 100 million online video viewers during the month, representing two out of every three internet users who watched video.
Nevertheless, Hulu’s standing was impressive too, as its numbers grew 6 percent vs. November to 241 million videos watched. We just have to wait and see what effect, if any, its clever Super Bowl ad with Alec Baldwin will have on its site traffic.