Yahoo! has taken the sporty route and its new venture with Gow Broadcasting, LLC has resulted in the launch of Yahoo! Sports Radio. Yahoo! Sports Radio was launched in California and its large network can be heard all over the country on more than 180 combined radio stations. This radio service can be heard even on Sirius Satellite Radio along with many mobile and digital partners. This step will give Yahoo! Sports an opportunity to build on their supremo position in the world of online sports.
Yahoo! Media Network’s VP, Ken Fuchs said that this radio service would help them building on their well-set leadership which has already achieved a lot for Yahoo!. This service would however enrich the talent and brand of the company in local and national outlets. Yahoo! Sports has a varied coverage related to the sports world and Ken stressed that their partnership with Gow Broadcasting, LLC would help them to enrich the advertising partners reach to connect to Yahoo! Sports whenever and wherever they want to. The users will even get greater access to Yahoo! Sports.
CEO of Gow Broadcasting, LLC, David Gow was delighted on entering into a venture with the premier digital media company and said that they had faith that this venture would create a really strong sports roster. He even assured that from the company’s point of view, may it be commentary, analysis or top-shelf reporting, they can deliver all.
This new partnership however does not focus only on sharing the content but even developing new content where their combined minds would be at work. Additionally they plan to keep the advertisers and audience engaged on multiple platforms.
Yahoo! Sports Radio has many features but some of the most important ones are: –
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there would be an integration for both Yahoo! Sports and Yahoo! Sports Radio as the latter’s popular shows will feature Yahoo! Sports’ experts. Additionally many more participants of Yahoo! Sports will be regularly participating for the new baby.
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this service would display breaking news and investigative stories relating to Yahoo! Sports an the same time on both the platforms.
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The audio content of the Radio will he available on Yahoo! Sports which would include daily feature of Peter Gammon and a few other top-rated interviews which come up directly from the Yahoo! Sports Radio.
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Experts like Andy Behre, Brad Evans and Brandon Funston will even add up new shows for Yahoo! Sports Radio such as Fantasy Freaks. Chris Childers would even host Rivals Radio wherein the listeners would get programmed updates related to college basketball and football which have expert comments from Rivals.com
This continued service would still fulfill its commitment to add a personal touch for the sports fans.
Talking about the partnered company, Gow Broadcasting, LLC was formerly known as Mission Media Group, LLC and is Houston-based. The company has a listener base of approximately 5 million on a weekly basis across its network. The company has the backing by an investment group privately. The group includes David Gow, chairman and CEO of Gow Broadcasting, LLC, Patrick Dugan, vice president and general counsel of Nortex Corporation and Steve Webster, co-manager and co-CEO of Avista Capital.
The shares of the premier digital media company were up marginally to 13.12 USD and for the percentage, it was up by 0.15% on Wall Street’s early trading.
For extensive listings of Yahoo! Sports Radio, one can visit http://www.yahoosportsradio.com.
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