Sunnyvale, California — As Yahoo continues to take stock of its non-performing properties, the company, Yahoo Tech has failed to make the cut. According to reports, Yahoo is closing down Yahoo Tech, the consumer-focused tech site it introduced four years ago. The technology vertical site has been given pull its shutter down on March 11, and will absorb everything of value (including visitors) into Yahoo! News.
As of March 11, 2010, Yahoo Tech will follow the way of Briefcase, Farechase, GeoCities, Go, and Jumpcut. Speaking on its blog, Yahoo informed users that, as of next month the four-year-old site will be closing. All personal details and profiles for the site will be detailed too. Rather, visitors to the site will be redirected to Yahoo! Technology News where they will continue to have access to the best technology content available online.
“Yahoo will continue to offer technology related content from our bloggers and partner community, and we will also migrate selected archived news stories and reviews to Yahoo Technology News,” the company said.
Yahoo has long been taking a hard look at its content properties since CEO Carl Bartz took the leadership a year ago and has been making investments in its News site, which is the traffic leader in its category.
“As part of Yahoo!’s ongoing effort to build applications and services that deliver the best possible experiences for consumers, we are increasing investment in some areas while scaling back in others,” a Yahoo spokeswoman said in an email statement. “After careful consideration, Yahoo! will no longer maintain its standalone technology site Yahoo Tech.”
Probably a few people are sure to protest this decision; the company mentioned that Yahoo Tech profiles, along with ratings and reviews, will be deleted, and no one likes to lose data.
Yahoo! Tech was introduced in 2006, attempting to attract common people with an interest in technology. According to Yahoo, it provides friendly advice that makes it easy to find, research, compare, buy, and use all sorts of gadgets including laptops, digital cameras, cell phones, MP3 players and TVs.
However the site has not helped Yahoo in terms of search and advertising. Anyways, this is probably a smart decision on Yahoo’s part given that Yahoo Tech’s existence seems a little redundant.
This is the latest in a long list of properties Yahoo has pulled the plug on various products over the last year. However, Yahoo said that no employees will be affected by the rearrangement.
“Continuing to offer our users with the best technology content is a priority,” the spokeswoman added. “Yahoo! will continue to work to offer comprehensive and engaging tech editorial from our team of bloggers and media partners on news.yahoo.com/technology.”