Sunnyvale, California — Based on its commencement of the world’s most advanced mobile homepage, Yahoo on Thursday unveiled a “Yahoo Mobile en Español,” a Spanish-language mobile homepage that is customized for the specific needs of the U.S. Hispanic subscribers, offering a highly attractive mobile Internet experience and setting a new industry standard, in a move to court the growing US Hispanic population.
This Spanish-language edition of the Yahoo Mobile home page, which is available on more than 1,900 mobile devices, also includes search services, editor-selected content and news updates.
Users can also combine their favorite content and services from across the Internet to build a personally relevant mobile experience, keeping the things they care about at their fingertips, and enhancing their ability to:
Discover via results from Yahoo!’s award-winning mobile Search, and U.S. and global news content presented in Spanish, including the “América Latina” news section, which offers relevant content from the Latin American region.
Keep in touch with your family and friends through access to email and social networking accounts from the most popular Web providers, as well as instant messaging, address book, and calendar functions.
Stay informed by bringing favorite Web content -sports, news, local information, RSS feeds, weather, stocks, horoscopes, and more – to a single location.
“With the launch of Yahoo! Mobile en Español, we are focused on growing our audience among the more than 46 million U.S. Hispanics by providing a mobile experience that is both culturally and personally relevant, bringing together their world and the world around them,” said Felipe Muñoz, senior mobile director, Yahoo! Hispanic Americas. “With the introduction of our new Spanish-language homepage, we are well positioned as the center of people’s online lives. We are reaching the highly influential and increasingly mobile Hispanic market with an engaging and customizable mobile Internet experience, regardless of the language users prefer.”
Yahoo says the new site will empower marketers to reach Hispanic consumers with highly targeted advertisements presented in a variety of contexts and formats.
“By combining both U.S. Hispanic consumers’ favorite content and services from across the Internet, Yahoo! Mobile en Español allows users to develop both culturally and personally relevant mobile experiences,” said a spokesperson for Yahoo.
Yahoo! mobile has more than 35 million US users and reports that the use of its home page has more than tripled during the past two years. Furthermore, Yahoo!’s mobile homepage is available in 32 countries across Europe, Asia, and the Americas. Spanish versions of the home page launched last month in 14 countries in Latin America.
Mobile Internet use among US Hispanics is exceeding that of all other groups, with 88 percent consuming content on mobile phones, according to comScore figures cited by Yahoo!.
“As companies flourishes to reach new mobile users around the globe, it is increasingly important to deliver personalized mobile experiences combined with relevant content to address the cultural needs and interests of users,” Gartner Research analyst Tuong Nguyen said in a release.
Users can find Yahoo Mobile en Español at espanol.yahoo.com. There are more details in Spanish in this blog post from Yahoo.