Yahoo! Users Gain Access to Australian and Canadian Advertiser listings through GenieKnows.com
Halifax, Nova Scotia — GenieKnows.com, a privately held, Halifax-based search company part of IT Interactive Services Inc., has announced a search distribution deal with Yahoo that will allow GenieKnows.com access to Australian and Canadian sponsored search listings.
The newly launched Yahoo! Search Marketing advertising system in Australia takes targeting of search-based advertising to a new level and shows how Internet advertising is rapidly increasing in sophistication and targeting ability.
“The relationship with Yahoo! signals a new era for GenieKnows,” said Barbara Manning, president and chief executive officer, GenieKnows.com.
This deal went into effect May 1st, 2007 and will allow for Yahoo! sponsored search listings to appear across all GenieKnows vertical engines and selected network partners.
Yahoo! advertiser listings will be visible alongside the natural search listings generated by the GenieKnows.com vertical search engine, which employs patent-pending technology encompassing crawling, extraction, indexing and ranking techniques.
“GenieKnows provides Canadian advertisers with the perfect vehicle to reach targeted users,” said Iain Wilson, Director Search Partnership, Yahoo! Search Marketing. “With this deal we now have the opportunity to reach a niche demographic through the use of GenieKnows’ vertical search platform.”
“This deal will allow us to enhance the GenieKnows.com vertical search channels with relevant advertising to Canadians and Australians using Yahoo!, while proving our commitment in providing the best online experience for our users.”
Sam Stern, Head of Business Development Partner Solutions, Australia, Yahoo! Search Marketing, said: “The Yahoo! Search Marketing and GenieKnows deal not only expands our distribution network but, more importantly, provides our advertisers with consumers who are genuinely searching for what they sell.”
GenieKnows launched its games vertical version 1.0 in June, with a health vertical and Local search function still in beta but is expected to launch in 1.0 in the coming months.
GenieKnows.com is a division of IT Interactive Services Inc., a privately held, Canadian Internet technology incorporation based in Halifax, Nova Scotia, incorporated in 1999.
The Company’s primary focus is the operation of online marketplaces that connect people, products and places.
In Australia Yahoo! SM provides search-based advertising on the Yahoo!7, ninemsn, News Interactive, Ansearch and AltaVista web sites.