Sunnyvale, California — Yahoo has made its way to Hollywood, it will soon be the hub for information about movies, TV shows, and the celebrities who star in them. Its TV Portal is one of Yahoo’s strongest verticals. The Sunnyvale, Calif., company unveiled several upgrades to its search engine this morning, quoting the popularity of entertainment-related searches, Yahoo’s search results have gone Hollywood with the announcement of new search shortcuts for TV shows and celebrities.
Yahoo is attempting to maximize the potential of Yahoo TV to generate site traffic and engagement to its site, and all the improvements are meant to make entertainment-related queries turn up much better results. Enter the Yahoo TV Shortcuts right smack into your entertainment-related search results pages.
A Yahoo representative in a statement said, “Today Yahoo! Search is opening up new ways for people to explore information on their favorite celebrities and TV shows by providing the most comprehensive and up to the moment entertainment news and content. With Yahoo! Search’s celebrity shortcuts, people can see news, photos, movies and even the celebrity’s official tweets right on the search results page.”
So when you make a query for an entertainment-related topic on Yahoo Search, the search results page will now display latest video clips, bonus videos or entire episodes, episodes lists, sho ratings, show times, photos – all coming from Yahoo TV.
The TV shortcut displays the title and a short summary of the next episode, in addition to video clips and links to see photos, the show’s schedule, and an episodes list. Moreover, on the left side of the search results page you would also find suggested links to information about celebrities, movies or TV shows related to the search terms you just entered.
In addition, if you are searching for a celebrity, the new celebrity shortcut focuses on well-known actors and actresses who happens to holds a Twitter account, Yahoo search will also display his or her tweets – call it a direct result of the Yahoo-Twitter content sharing deal.
The results page bundles in a whole lot of information, but still manages to not look overly cluttered or messy. All of this content comes from Yahoo TV.
Undoubtedly, Yahoo seems to have progressed well ahead of Google and Bing with these upgrades.