A reseach taken by BrightEdge shows that Facebook is at the top followed by Twitter which isnt far away. However Facebook cannot afford to take a back seat as Google’s new weapon Google + is making an impact and is quickly getting into the eyes of everyone. In this study which shows a comparison between June 2011 and July 2011, Facebook links has a share of 47.4% in July 2011 while Twitter links grabs 41.8% share in the same period.
Talking about the plugins war, the story is actually quite different. Here again Facebook leads the war front as its four plugins Facebook Like button, Facebook Like box, Facebook Connect and Facebook Recommendations have a share of 10.8 percent, 6.1 percent, 1.9 percent and 1.2 percent respectively. But the most surprising thing here is that Google +1 button has a bigger share as compared to the two button of Twitter together. Twitter’s tweet button and Twitter Follow button has a share of 2.1 percent and 1.3 percent respectively, while Google +1 button alone has a share of 4.5 percent already.
Facebook has been able to be at the top for such a long time because it not only has most number of options available for websites but it has been offering these plugins for such a long period. But yet again it is clear that Google +1 button is gaining popularity and this will surely help Google +1 rake up the rankings very soon. Facebook has a threat and cannot be considered a small one.
BrightEdge report show that Facebook is at the top in the case of plugins, but still it has a drawback. Facebook has links available on Web’s largest websites which is just a bit less than the half of the lot but only on the front pages. BrightEdge has called it an opportunity which is yet untapped and clever executives and marketers should grab this opportunity to promote itself to the max.
On a concluding note, it can be said that major social websites have already made a mark in this field but still there is a lot which can be put to use so that the small yet smart marketers and executives can make a mark in this field with their expertise.