VISA BANKS ON FACEBOOK

Facebook and Visa have hooked onto each other for the second time in a span of these four days of 2012. Earlier, it was Facebook giving away, Visa debit cards to security researchers / hackers, to find bugs in the social media giant’s site. It seems Visa is only paying back to Facebook, with this unique thought. Visa has planned to send one lucky winner to Super Bowl XLVI, along with his/her 10 Facebook friends. However, Visa has restricted the selection of those 10 friends, as Visa would be handpicking the ten, from the winner’s Facebook friend list.

That’s definitely restricting the scope of selection. But it is the rationale behind this new “You + Ten Facebook Draft” application, which looks at each person’s friends list and chooses the 10 people that should accommodate the winner using common Facebook social graphs. So, there is still a pattern they are following to choose the lucky 11.

One might think that this is a newly thought of contest, but actually, it is a continuation of a contest started in September, which offered Visa card holders a chance to win a trip to the Super Bowl. A hint for the same was even given earlier, with a subsequent ad campaign featuring the fictional story of a man who had won the contest and the travels he shared with his 10 guests to Indianapolis.

Definitely, it sounds interesting, but the participants don’t have years to jump into this contest. The campaign will end on February 5 at Super Bowl XLVI in Lucas Oil Stadium, Indianapolis.

While the winner’s selection is simple, the 10 Facebook friends still need to compete for their chance, as being in those top 10 is a real task. For the 10 friends selection, the app will make use of common social graphs. The process is unique and Super Bowl appropriate ways. The criteria for the same, notes that a small sample of the names used for the 10 people chosen are “#1 Fan” for the friend who likes the most statuses or “VIP” for the friend that the potential winner is in a relationship with.

These details are considered, which are collaborated as an effort to create a short video announcing the friends that the potential winner will be taking with them to Indianapolis with sports-like commentary.

If a user considers the same criteria to be pulling in unsatisfactory selections, the user has the option to put their own selections into each section to create the custom video to their liking.

Visa, with this app contest, would only lure a number of non-Visa users to have one Visa card as soon as possible, so that they can enter the contest. In short, this new Facebook app only reinforces the success of Facebook as an interactive and personal advertising vehicle.

For the makers of the Facebook app, it was the developed by global ad agency AKQA.