Bing users and fans on Facebook have a good ratio of making a search on Bing too it seems. Microsoft’s Bing has a worthy news to note as a recent comScore white paper, noted that as compared to a normal Bing user, the search made on Bing by a Bing fan on Facebook is 68% more. There is however something more what the research notes which is unusual. The white paper stated that even a Bing fan’s friend makes 27% more search on the said search engine than a regular searcher.
There is a comparison chart which shows a classification of Bing fans on Facebook along with their friends on the social networking site. It has been compared with those Bing users who make their search on Bing from all over. The classification which was made, had searches per searcher, searches per session, searchers per usage day and search usage days. The stats were for the month of May, this year for the U.S. population.
Talking about the graph, for searches per searcher, it was noted that where the total Internet users were at 24.3, Bing Facebook fans had a search activity of 40.9 and that of the friends of these fans, was 30.8. For the searches per session, Total Internet users were standing at 2.6 which was equivalent for the friends score. However the Bing Facebook fans had a slight upper hold here with 2.8.
For searches per usage day, total net users were at 4.6, while the fans had scored 5.8, with their friends on 5.1. for the last category, search usage days, total Internet users were at 5.3 and for a basic comparison, the percentage difference here was more or less similar to the first category which was ‘ searches per searcher’. The fans were on 7.1 and their friends were on 6.1.
There was yet another chart which is shown above. This chart was again for the comparison which showed that as compared to a normal net user, Bing fan on Facebook uses Bing.com more by 55%, while even the friends of these fans make use of Bing.com more than 33% as compared to a normal user of the net. The chart shows the comparison of Bing.com is less as compared to other companies because there is a difference in the traffic which is generated.
Facebook and comScore, and the white paper were collaborated during May, 2011 when the claimed data collection was done. They called it the “The Power of Like”. It had a dual purpose which even showed how powerful is the ‘Like’ button. The brands on Facebook could note that the Facebook plug-in was much more effective as it does not prosper one’s brand via the fans, but even the fans’ friends get inspired by the ‘Like’ and have the potential to create demand. The interaction level of fans on Facebook for the branded content was thus inspired for a rise.
comScore however explained that they had plans to make a similar white paper for Google users, but Bing was opted for because its data provided has been via a “very specialized analysis”. Similar analysis was not available for Google. The combination chosen was quite a good one because if instead of Bing, Google would have been used, it could have been a disaster for the termed “The Power of Like”.