Search engine giant Google has moved yet another step ahead to launch Google Offers. San Francisco and New York can now make use of Google Offers. TechZone360 said that Google can pose a big threat to Groupon which is a social coupon service which is quite well known. Back in 2010, Google made efforts to takeover Groupon but it failed in getting the deal finalized. Almost a year now, and Google is competing with Groupon through Google Offers.
One might wonder how Google Offers work? TechZone360 explained the working of Google Offers as under: –
Google would place a business proposal up for grab for many a thousand potential buyers in one’s area. It helps one’s business by getting them relevant customers. There is also an option of pre-payment for customers which in fact helps businesses to get the generated income within a few days from the time the offer is made.
However the working would be quite similar to Groupon. An offeree will receive an e-mail along with the offers for the day and the purchases thereafter can be made viz computer or phone. Google Offers would however would be in sync with one’s Google account. It will be supported by Google Shopper app’s new version which is now available for download in the Android Market. This app can be used to redeem offers which are from the merchant’s side.
Mobile payments would even change with Google Offers as an integration between Google Offers and Google Wallet is even on the cards which will mostly be launched in the market this summer. Google even states that this integration would help users to store gift cards, loyalty cards, offers and even credit cards but this would not be availed at bulk. Google Offers has even been nicknamed for this act as the ‘precursor.
Google Offers even take up business relationship building processes which helps one’s business by not just getting new customers, but even to keep them in the customer list for long. BusinessInsider has even reported that Google Offers currently has some more benefits as compared to Groupon and this would in fact turn out to be a major factor to help Google Offers rule the market. But as there is no rose without a thorn, Google Offers even has a one major flaw. Google would most probably under invest in this new venture which might just steal all the hard work done.
However BusinessInsider still terms Google Offers as a “Groupon-killer.” The reason is that the payment terms of Google Offers make it an outright winner as they are much superior and quicker as compared to others in this field. Google offers even looks out for the merchant’s unredeemed vouchers and gives money from them. Google Offers is not just a daily show, they are termed as a much bigger ‘marketing engine’ as BusinessInsider quotes.
The tools of Google Offers which provide various option are being tested via Beta version. The other sister concerns such as Gmail, AdSense and AdWords along with global products and third-party site network partners give Google Offers a winner portfolio tool set which helps in distributing deals. Google Offers can even make use of search engine optimization which would prove to be just another advantage for it. However this advantage may not be usable in the near future as Google has got into a controversy as there are allegations relating to search engine rankings.
Google has seen good success rate in Portland, Ore at a very early stage and is bound to go way ahead on making Google Offers available worldwide. Google Offers eyes being launched in Seattle, Boston, Washington D.C., Denver and Austin.