Samsung Electronics, a name big enough in the tech world, seems to be extending its partnership with Google. The world’s top TV maker has been into detailed discussions with Google for quite some time, in regards to its Google TV. The head of Samsung’s TV division told reporters that it is in the last stages of coming up with a positive response to roll out Google TVs.
Google has tied up with a couple of Sony Corp television models and on Logitech International set-top boxes currently. Google TV comes built-in as a service in the above combination, which allows consumers to access online videos and websites on their TVs, as well as specialized apps such as video games.
But Samsung was interested in coming up with a Google TV for quite some time now, as it had planned to display a new Google TV-enabled Blu-ray player and companion box in January at the Consumer Electronics Show (CES). However, it did not commercialize the offerings.
Yoon Boo-keun, president of Samsung’s TV division, detailed that the company has plans to come up with a Google TV of its own in the coming year and was only waiting to get a go ahead from Google on the rollout. The schedule for the next year was not elaborated though. On the sidelines of a local forum, he even said that the company’s Google TV service would differ from those of competitors.
In October, Google had unveiled a revamped version of Google TV service, with hopes that it would help the growth in its sales and would be a part of the living rooms. Its initial offering had seen poor reactions from the potential consumers.
Additionally, in the upcoming CES, which would be held in January in Las Vegas next year, Yoon also said Samsung plans to unveil TVs featuring next-generation OLED displays. The specialty of an OLED display is that it produces crisp images and do not need backlighting, which makes them slimmer and more energy-efficient than LCDs, the most popular type of flat TVs.
Yoon, however did not leave out the flat-panel TV market and said that the company expects their market share of flat-panel TVs to go up by 10 percent next year globally. He remarked his confidence, even though there is economic uncertainty on the list, which is helped by sales growth in internet-connected TVs and replacement demand.
Samsung, with its move would increase competitiveness, which has already been a cut-throat competition in the TV world.
Samsung has been pushing a number of updates to keep things under control and at the same time, expand its market. It has tie-ups with the biggest in the tech world. May it be Google or Microsoft, Samsung has worked out a partnership with them.
With Google, Samsung has the big Android connection, because of which Google entrusted its first Icecream Sandwich update in a Samsung Galaxy Nexus. With Microsoft, the company entered into a partnership to ease the shipping of its android powered devices and to manufacture devices powered by the Mango OS. In short, it has hit the target right.