San Francisco — Marketers are pouring out money into upholding their social presences and creating sponsored ad campaigns; but they are not sure whether any of these modern tactics actually work. In order to solve this puzzle and find out the (ROI), after several months of beta testing, Adobe believes it can provide the answers […]

San Francisco — In a novel turn of events, professional social networking LinkedIn has just refurbished its website and added a Facebook like feature, such as real-time notifications, which make it easier to let you know when people comment on or like a post, send an invitation to connect, and more, the company announced today.

New York — In an attempt to keep pace with the advancing web frontier, and to demonstrate its seriousness about the success of its latest Lumia devices, Nokia is jumping in bed with AOL today, touting a “first-of-its-kind” augmented reality feature, which permits users to find movie theaters and showtimes nearby by glancing through theaters, […]

Los Angeles — Popular social micro-blogging network Twitter unveiled a new interactive feature that empowers users the ability to embed real-time customizable streams of tweets on their Web pages, the company said in a blog post today. As a matter of fact, the tool delivers more personal and real-time content to your website without you […]

Los Angeles — As the covert news surprisingly pops up, which claims that the social networking outfit Facebook is gearing up to unleash a new advertising tool that will let companies target their ads to existing customers based on personal information like email addresses, user IDs, and phone numbers.

Mountain View, California — If you enjoy tinkering around with Google Map Maker in your leisure time, then You can now share your Google Maps edits and reviews with people connected to you on Google+, the Google Maps team just announced on Google+.

San Francisco — In a bid to improve the authenticity of Facebook Likes, the company has beefed up its systems to automatically comb out suspicious “Likes” on its social network that are being generated by spammers, malware and black marketeers as it strives to ensure that only real users and brands can authentically connect to […]

  New York — In a fresh bid to help advertisers fine-tune their targeting, micro-blogging outfit Twitter has shifted its strategy of sifting through what each user is reading and tweeting to determine their interests. The company over the weekend said that it will begin allowing advertisers to target users based on the interests they […]

Mountain View, California — In an attempt to sideline its another unprofitable service, search engine titan Google over the weekend said it is shuttering its 5-year-old Google TV Ads platform in favor web advertising including its own Google TV.

Mountain View, California — In a surprising show of embellishing its cash-cow, search engine giant Google is introducing some new geographical targeting options and tweaking others within AdWords for 11 countries, including making the switch to Nielsen DMAs for US metro areas and releasing postal code targeting for Canada.