San Francisco — Real-time search engine OneRiot, which recently rolled out search ads, just announced that its new advertising network dubbed as “RiotWise,” the innovative search engine’s solution to help developers monetize their Web applications, is now open to all developers.
OneRiot has just released RiotWise, the real-time search engine’s solution for developers to monetize their web applications by actually inserting advertising content directly into the stream. Drawing on trending topics, RiotWise ads are highly targeted and clearly denoted in the stream, unless they appear as banner ads.
“2009 witnessed an explosion of apps and services catering to users of the real-time web,” says Tobias Peggs, GM of OneRiot. “RiotWise is the way to monetize those apps in 2010. Our ads make sense to buyers, make sense to users, and transparently deliver revenue to developers across the real-time web ecosystem.”
The service was earlier available for a variety of iPhone apps, Twitter clients, and third-party search engines, but beginning today any and all developers who wishes to follow through OneRiot in an app will be able to take advantage of the technology.
The following image illustrates how the Riotwise ads work:
According to OneRiot, the service’s ads have been performing 3-4 times better than standard ads. With regards to click-through rates, OneRiot argues that RiotWise ads in real-time web apps performs very well, and delivering significant revenue to developers. Because of the highly relevant nature of the ads presented by RiotWise, click-through rates have been understandably extraordinary.
Recognizing the risk of highlighting irrelevant content or spam, OneRiot has invested tons of time and money into sieving out what is unnecessary and what is not actually legitimate.
OneRiot says RiotWise proved “extremely effective” at monetizing mobile apps, desktop clients, social search engines, and other applications in the real-time web space in a now completed pilot phase. “RiotWise ads are contextually relevant in real-time, resulting in high Click Through Rates (CTR),” the company says. “Advertisers include a range of publishers such as entertainment sites, sports networks, and news organizations. Dynamically created ads link to quality content from these publishers that is highly related to a users’ real-time search term or a global trending topic.”
Developers can tailor the display of the ads to fit their particular application. “For example, partners such as Digsby and ÜberTwitter are showing ads directly in the real-time stream,” explains OneRiot. “Other implementations include more traditional mobile banner placements or the familiar AdSense-style text block.”
Developers who would integrate results from OneRiot’s real-time ad network, RiotWise, into their projects will get a cut in the ad revenues. Partners can choose how they want the ads to look, whether they appear in the content stream, in the form of mobile banner ads, or in a text-block like Google’s AdSense ads.