Nook Tablet seems to fighting in its own sweet world, wherein it seems to compete only with Kindle Fire. A tablet for less that $300 seems catchy, when it comes from someone people already know. Amazon’s Kindle Fire is priced at mere $200, while Nook Tablet was placed at $250. However, it was noted on a repetitive basis at B&N’s tablet launch event that Nook has a mix of better hardware components as compared to the Kindle Fire. They tried hard to detail the same thing. This resulted in Amazon responding with early shipping and B&N retaliating by placing its tablet in stores before schedule.
The two fighting for their place in the market, have seemingly broken out of the traditional approach one opts for in the consumer electronic space. Usually, its common that the consumer eagerly waits to get their hands on a gadget, but these two tablets have been in stores before one actually knew about it.
B&N seem to be trying to stay a step ahead of Amazon in every possible way, but it should spare a thought that being too quick can even hurt. With a $50 extra price, it has already given Kindle Fire a +1 over its own tablet. Even if they say that the extra cost would be worth when one looks at the technical aspects, they should know that a cheap tablet buyer probably would not look into the hardware before buying the tablet.
Additionally, many people are familiar with the Kindle brand and Amazon is offering a number of features to its tablet customers, which mostly include its own properties, that people love and know. To hurt B&N further, Amazon has noted that its tablet has already been booked by a million customers, even before its shipping. B&N has been silent it detailing the world about its Nook Tablet sales figures so far.
A brief about the Nook Tablet can be noted to let one compare it with Kindle Fire. Basically, Nook Tablet is a hardware update to the Nook Color. It has the same soft-touch, grippy plastic, a vibrant 7-inch display and an identical tchotchke hook on the bottom left side. The difference is in the tablet’s weight, which is about 10% lighter and the battery life is extended slightly as it can stay alive for 11.5 hours on an approximation, when WiFi is switched off. The improvements even include a dual-core 1GHz processor, 1GB of RAM and 16GB of built-in storage.
It is definitely a fully-capable media tablet, but noting its best advantages, Kindle Fire has them all.
Whatever may be the case, its clear that its a win-win situation for Google as at least the cheap tablet wars are only about Android powered devices. Apple most probably would not jump in with a cheap tablet, which would make its tablet market go down considerably. Like the smartphone upper hand, Android might see same results flowing in the tablet world soon.