New York — Internet radio attained a bigger boost Monday as nine more radio groups joined TargetSpot, an ad sales network serving online radio broadcasters.
TargetSpot, Inc. recently made addition to its nationwide portfolio of top nine radio and internet broadcasters and shows seeking to garner into the streaming media advertising market.
Additions to the radio groups include: Pamal Broadcasting (Albany, NY); Capitol Broadcasting (Raleigh, NC); Riviera Broadcast Group (Las Vegas and Phoenix, AZ); CD101 (Columbus, OH); RadioIO; MaxMedia (Virginia Beach and Norfolk, VA); CBM Broadcasting (Myrtle Beach, SC); New Media Broadcasters, and Mediaguide’s Beyond Frequency Network, a playlist service will be launched soon based on college and specialty radio in the near future.
“These companies will make the most out of TargetSpot’s unique platform to unlock the monetary value of streaming media.”
TargetSpot’s exceptional end-to-end platform for advertisers continues to include regional and web only broadcasters; Over 600 stations nationwide will now use TargetSpot to attract local and national brands for high-impact advertising campaigns.
Regardless of the fact that many advertisers are discarding radio out of their advertising campaigns or are greatly dropping their radio spends because they do not see the ROI possibilities of other avenues, it remains a fact that consumers are still tuned to radio. They are tuned, however, in a different way.
With satellite quickly taking a lot of listener-ship from terrestrial radio, advertisers have to look for other options. TargetSpot could assist local advertisers get in touch with local consumers by offering an online solution.
“The continuous expansion of our network base shows that radio stations across the country distinguish the value of TargetSpot’s platform in monetizing valuable streaming media inventory. These radio companies are geographically dispersed and appeal to wide variations of listeners, but they all see that TargetSpot provides a unique opportunity to reach beyond traditional radio advertisers for their streaming products,” said TargetSpot CEO Doug Perlson.
TargetSpot has partnered with over 600 stations nationwide. It is already working with CBS Radio and Entercom Communications Corp., two of the top five broadcasters in the nation, as well as several pioneers of internet radio, and a number of web 2.0 music service innovators. TargetSpot will also provide access to streaming advertising on AOL Radio streams powered by CBS Radio’s technology.
With TargetSpot, advertisers can deliver banner ads or target their radio ads according to a specific station, a zip code, a radio format or a location. Marketers can also specify which day-part their ad should run and can quickly update or change ads so that consumers hear only the latest promotional information.