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Using Free Applications To Power Your Business

On April 14, 2009 Microsoft ended mainstream support for Windows XP and Office 2003. This means there is now a charge for customer assistance on per-incident basis. For many, this can result in a significant rise in business operational costs.

Furthermore, in 2009 and 2010 all Windows and Microsoft users must be prepared to invest heavily in upgrades or new license purchases. In a time when cutting costs is vital to maintaining profitability (or even staying in business) exploring non-Microsoft products might be in order.

In the past, there were serious problems for business owners who wanted to move away from Microsoft products, including the monumental task of data migration. But there is now a viable alternative. Using Ubuntu Linux 9.04 (Jaunty Jackalope), you can run most (if not all) of your organization’s critical activities on Open Source and free applications.

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Interview with Milind Mody of eBrandz

Milind Mody, the CEO of eBrandz, Inc., was kind enough to grant me an e-mail interview where he answered at length about some of the most interesting topics around (at least to me): social media marketing, reputation monitoring, and search marketing

He offers good advice all around, but I especially liked his cut-rate method for keeping track of the conversation about you.

I think that most of you know about how to use Google Alerts, but Milind had a few other free tips that might be news to you. Anyway, I hope you enjoy reading it as much as I did.

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Bloggers trashing your company? Online reputation managers are here

Chances are that when you run a search for a company on the web, blogs with negative content will show up on the first page, if not as the first search option.

For example, a Google search for "Airtel broadband + reviews" or "Tata broadband + reviews" throws up blogs that don't exactly praise these companies' services. This is the case with many other services like Dish TV and Tata Sky.

Apart from the embarrassment, these “crazy blogs” — as companies term them — force India Inc to spend crores of rupees to repair the damage.

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Hotels expand the online red carpet

MUMBAI: With travellers increasingly using internet for researching hotel and travel-related information and bookings, hoteliers have started beefing up their online presence to connect directly with their customers rather than relying only on online travel portals.

Until now, hotels have been relying mostly on third-party aggregators like travel agents (TA) and online travel portals (OTP), besides generating business from in-house sales and marketing personnel.

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SEO Marketing In An Uncertain Economy With the economy in limbo what should search marketer's focus on? WebProNews spoke to Milind Mody, CEO of eBrandz Inc, an SEO and SEM firm, about online marketing and advertising. Mody said because of the economy "a search engine marketer might have to scale down branding campaigns in favor of tactics...

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Effective Press Releases and Distribution Channels It is widely believed that the first press release was issued over 100 years ago by Ivy Lee on behalf of the Pennsylvania Railroad, which had just suffered a tragic accident . The press release was issued to prevent alternate versions of the accident from being spread among the press. And, 100 years later the intent of a press release hasn’t changed...

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Get Your Website Included in Google News

Krishna Bharat wanted information from multiple news sources in the aftermath of 9/11. So he created a program that crawled major news websites and displayed consolidated lists and descriptions. This was how Google News was created.

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Geo Targeting Countries For SEO

The dominance of search dictates that every successful website must rank highly in the search engines to prosper. And for those seeking the ultimate success online, it’s imperative that businesses take advantage of the true essence of the Web — that it is truly world-wide....

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