Hotels expand the online red carpet
MUMBAI: With travellers increasingly using internet for researching hotel and travel-related information and bookings, hoteliers have started beefing up their online presence to connect directly with their customers rather than relying only on online travel portals.
Until now, hotels have been relying mostly on third-party aggregators like travel agents (TA) and online travel portals (OTP), besides generating business from in-house sales and marketing personnel.