San Francisco — Google Inc.’s video sharing service YouTube, is constantly exploring ways to generate more revenue particularly on Copyrighted Content, recently extended the coverage of its Click-to-Buy e-commerce platform to eight additional countries as the popular video site aims to boost ad revenue.
Click-to-Buy assists users find dedicated channels for music or HD videos-related products such as songs and DVDs which are featured on YouTube videos that they are watching.
Whether you logged onto YouTube looking to watch a specific video, discover related content, or get engross and interact with people and videos from all around the world, our goal is to put you in control of your online video experience. This service has been thoroughly tested to work wonders for YouTube’s major music labels who have sold millions of songs via the YouTube links.
Click-to-Buy’s best accomplishment so far has probably been that of Monty Python. Ever singe the comedy troupe launched a YouTube channel with links to Amazon, sales of one DVD boxed set soared by about 23,000 percent.
Through their service, they offer media companies and video creators the option of 600 content partners to place advertisements against any of those copyrighted Video clips.
So far, those ads were just plain-vanilla banner ads and pop-ups. But starting today, YouTube is beginning to roll out its AdSense For Video ads on claimed content. AdSense for Video ads are contextually targeted to the title, text, and tags on the video, or they can be targeted more broadly by genre.
But analysts have recently noted that YouTube remains a tough sell when it comes to advertising although efforts have resulted in YouTube boosting the number of ads sold against the number of video views.
On the YouTube Blog, Thai Tran noted, “According to a recent study, Google said 50% of adult YouTube users in the U.K. proceeded to purchasing music video that they have watched on YouTube from that artist, where click-to-buy is currently focused. And we have seen these results for ourselves — three of the four major music labels are Click-to-Buy partners and are already selling millions of songs a year from these links on YouTube.”
Tran also indicated that the program should expand some more in the months ahead.
The effort helps shoppers find songs, DVDs and other products related to videos they view on YouTube. Thus, YouTube wants to capitalize on this trend some more by making Click-to-Buy available in eight more countries as well.
Now, the latest development is somewhat different — “We are excited to announce that today we are rolling out Click-to-Buy links on music videos in 8 additional countries: Australia, Canada, France, Ireland, Italy, Japan, New Zealand, and Sweden. Now Click-to-Buy partners can offer music downloads to hundreds of millions of people around the world.” The service was already available in five other nations, including the U.S. and U.K.
As for the major music labels who are participating to the Click-to-Buy feature, the additional potential customers coming from those eight countries would enable them to generate some more revenues.
YouTube insists these will become more relevant as the program is rolled out today.
Click-to-buy was launched in October as the first step in the Internet giant’s effort to build a broader e-commerce platform for its popular video-sharing service, bought in 2006 for $1.65 billion amid hopes that ads on YouTube would generate buckets of ad revenue.