Mountain View, California — YouTubing “that one segment” from your choicest movies just became a little easier. Google’s owned popular video-sharing network YouTube has inked a deal with MovieClips.com to apparently replace the thousands of movie clips users have uploaded with authentic, licensed replacements.
Now for the first time, YouTube fans can effortlessly get access to high-quality HD movie clips that was never before watched on YouTube, and each clip will recommend related clips after the video finishes.
Since last two years, MovieClips Inc., has been formulating a service targeted at movie buffs who love to watch their favorite scenes, whether it is from “Scarface” or “Casablanca,” has compiled the largest collection of licensed Hollywood film clips on the web, will be sharing its 20,000+ HD movie clips with YouTube, where they will be featured on YouTube’s Movie Extras page, as well as Movieclips’ YouTube channel.
Besides, YouTube fans can visit the Movieclips channel to view clip mashups, play movie games, get trivia, trailers, and check out movie-related shows.
MovieClips and Google Inc. announced the deal on Tuesday, along with a nice $7 million Series B round led by MK Capital, which will bring clips like the “Gut Reaction” segment from the hit comedy “Bridesmaids” to YouTube, and also said that the clips will be available through the Movie Extras on the YouTube VOD platform, and also through the Movieclips YouTube channel.
MovieClips has licensing deals with six of the seven major Hollywood studios; (Disney the big exception) and several smaller studios, each one is coded by Movieclips’ content curators with hundreds of “data points,” allowing Movieclips to direct viewers to related clips and permitting viewers to search for clips by actor, title, genre, and a variety of other categories.
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Interestingly, just as Oakland’s Pandora Media has done for songs, MovieClips has created a film “Genome Project,” a database that tags clips with up to 1,000 searchable attributes, such as title, dialogue, mood and props.
Moreover, Movieclips’ curation process is pretty interesting in itself. Employing the company’s proprietary technology, a team of Content Curators assigns up to 1,000 points of relevant data points to every segment relating to everything from action to mood to setting, and prop, the site said.
“Our goal is to further the discovery of movies,” said MovieClips co-founder Richard Raddon, in a statement. “By making our clips accessible on the biggest video platform on the web, we unlock the power of movie clips to promote feature film purchase and rental.”
The company has so far been “stressing on the product” than attracting eyeballs to its own website, said Zach James, co-founder of the Venice (Los Angeles County) firm. So the Google partnership lets MovieClips “take it to the next level,” he said.
Added Camille Hearst, YouTube’s Product Marketing Manager for Music, Movies, and Shows, “There is an abundant of content that can add to a YouTube user’s movie experience thanks to Movieclips.com. We are thrilled to be working with MOVIECLIPS.com to provide users with exactly what they are looking for when they want to get more into movies on YouTube.”
MovieClips also announced a $7 million round of investment led by the venture capital firm MK Capital of Chicago and Los Angeles.