San Francisco — If you hold an AdWords account then you know the levels of data that are created can sometimes becomes unmanageable and, moreover, you can start to ask questions such as “At what point during the day am I seeing a surge in sales?” without an easy way to find those answers. Responding to the call, Brett Crosby announced new AdWords Reports for Google Analytics and the release of Google Analytics Application Gallery.
New AdWords Reports: Unless you want to venture on some fairly rigorous testing, you are yearning for some quality analysis tools… It seems that Google might have just read your mind as they have just announced some powerful new reporting tools to help you properly analyze what happened after a user clicked on one of your ads.
“All Google Analytics customers have access to a worldwide network of Google Certified Partners (previously known as Google Analytics Authorized Consultants),” says Trevor Claiborne of the Google Analytics Team. “And now the ecosystem is growing further with developers who are creating a variety of applications on the Google Analytics platform.”
“These reports expand considerably on the AdWords reports you currently see in your account,” says Claiborne. “For instance, you can break out your AdWords traffic by actual search query, match type, distribution network, and many other AdWords attributes. We have added reports for day parting, placements, and destination URLs.”
Brett also talked about the recently launched AdWords Search Funnels. This is Google’s crack at AdWords campaign attribution. Its neat stuff, you can see information such as RPC and ROI at campaign, AdGroup and even keyword level. Then, once you have drilled down to the area you want to analyze you can then use a variety of AdWords dimensions, such as Match Type (broad, phrase, exact), to really get a handle on how a specific part of your campaign is performing.
Developers can find AdWords info with the Google Analytics APIs, which Google says makes it much easier to incorporate AdWords and Analytics data for analysis and automation.
This video shows the new reporting in-action:
Google also unveiled the Google’s Analytics App Gallery, which includes 32 apps so far. Basically, Google is creating a place to display applications that have been built around Google Analytics.
Google Analytics has more or less become a giant data collector. The gallery should help push more development of analytics tools. Among the apps in the gallery are ones that allows you to work with analytics data in an Excel spreadsheet, and one that automatically implements Google Analytics across a WordPress site.
Developers can find more information here about how to publish apps in the gallery.