Mountain View, California — When it comes to advertising, it is absolutely self-evident that Google has pretty much mastered it. Although you can target Google mobile ads by location, but now Google AdWords has just announced a new targeting options for mobile ads — mobile devices and carrier.
Google said that if you are an AdWords publisher running ads on iPhones and other mobile devices with full internet browsers, this new feature will be most useful and enable you to target specific mobile devices or carriers instead of targeting all of them.
So far it is not apparent how many devices are supported, but at the very least advertisers can specify that their ads only be seen on iPhones or Android devices.
Click to enlarge…
The magnitude of those people who own such types of devices constitute a more affluent demographic, it might make sense to concentrate a mobile ad campaign on those consumers. What this means is that the home-pages for those mobile ads will be optimized for a particular mobile devices like the iPhone or Android, billing relationships with certain carriers or mobile apps which were developed for specific platform.
Advertisers also have the option to select specific devices or carriers for their ads in general. According to Google, “this feature makes it easier for advertisers to reach the right users if they have a carrier- or device-specific message.”
In addition to targeting ads by device, Google also announced that links to mobile app downloads will now be automatically customized so that if a company is advertising a mobile app, people who view the ads on an Android will receive the Android market download link and those on an iPhone will receive the Apple App Store link. For instance, links to mobile apps will now be displayed as “Download iPhone App” or “Download Android App”.
“Simply include ‘itunes.apple.com/‘ or ‘market.android.com/‘ followed by the app name in the ad’s visible URL, and it will automatically display as ‘Download iPhone App’ or ‘Download Android App,’” says Katrina Kurnit of Google’s Inside AdWords crew.
As the mobile Internet usage is rapidly growing, it just seems that for now only the iPhone, Android, and webOS smartphones are supported, but additional devices will be added in future. As for mobile carriers, only those in the US and Canada are available.
This indicates that a lot of people using a lot of different mobile devices through multiple carriers. Thus Google’s new targeting options could become increasingly essential in getting your ads seen by the right people, depending on what you are advertising.