{mosimage}Snippets of Google’s acquisition of FeedBurner continue to seep out. After over two months of testing, Google on Friday silently turned on AdSense for Feeds, a service that was soft-launched to a small group of AdSense users back in May.
Previously, these were FeedBurner ads, and once incorporated into publishers’ RSS feeds, it will serve up contextually-related advertising based on different sizes and formats, giving publishers the opportunity to make money off the growing number of users accessing their site through RSS readers instead of the site where page and ad views have been factors in revenue.Google Operating System, which noticed that the service is now turned on, reports:
“The new AdSense for Feeds option lets you create a new ad unit that has a format automatically selected from 468×60 and 300×250. . . . You can choose if you want image ads, the ad frequency, the position (top or bottom of the post), the colors and a channel that tracks the ad performance.”
Once you are logged into your Adsense account, you can customize whether to display text only ads, image only, or a mix of both. Right after the Adsense for Content and Adsense for Search options in the Adsense Setup menu is a new option labeled “Adsense for Feeds”.
Unless you are creating a brand new Feedburner feed, you would not have an easy time setting up AdSense for Feeds. As Google explains:
“Google will soon provide a self-service process to migrate from an account on the original FeedBurner website to a Google Account. Currently, moving your feeds from FeedBurner to a Google account is a manual process. We will assist you directly to ensure a successful migration. The only way you can use AdSense for Feeds is through your Google Account.”
To migrate all of your feeds, and your account from feeds.feedburner.com to Google, please contact us at adsense-support-aff@google.com…
This in fact is a welcome improvement for those Adsense publishers who are still earning a lot of money from their blog/sites Adsense units.
If you are eager to grab a screen capture of the current options for setting up AdSense for Feeds in Google, click here.