Google Search Share In India Tops At 81.4%: comScore

Reston, VA, — Unquestionably, search engine giant Google dominates largest search share in the United States, but according to a recent report released today by comScore Inc., the leader in keeping a tag on metrics of digital world, surprisingly claims that Google’s online search share in India is stronger at 81.4%, indicating that Google Sites commanded the strong majority of searches conducted in this developing market. 

“Google Sites Ranks as Top Indian Search Property”

Google Sites ranked among the top search property in India with over 1 billion searches conducted in June alone, representing 81 percent of the market. Yahoo! Sites leads with 9.4 percent or 117 million searches, followed by Ask Network with 1.9 percent or 24 million searches and finally Microsoft’s properties with 1.7 percent or 22 million searches alone in June in India. Another Indian Internet portal Rediff.com ranked fifth with 1.5 percent or 18 million searches.

“The Indian search market is dominated by global Internet brands, with Google attracting the wide majority of searches,” said Jack Flanagan, comScore executive vice president. “As the top local player in the search market, Indian web portal Rediff.com attracts slightly less than 2 percent of all searches, indicating that there is substantial room for growth among the local Internet brands.”

Search Intensity Lags in India, Indicating Opportunity for Growth:

“Though India represents more than 15 percent of the world’s population, it only accounts for less than 2 percent of global Internet searches,” Flanagan added. “It will be interesting to see if this gap narrows as more people in India gain Internet access and ramp up their use of search over time,” he said.