Mountain View, California — Online ads are continuously evolving, offering marketers ad units with links to various relevant site pages. If you are enjoying some of the relatively new AdWords features like click-to-call, Sitelinks, and Product Ads, and now the search engine giant Google has added a new kind of report to AdWords called “Click Type“.
Basically, AdWords ads offers numerous options for advertisers than they used to. Advertisers can now use a product ads format, which lets them display different offerings in the same ad, sitelinks, which lets them feature different links in a single ad, or click-to-call, which customers can click on and call the business.
Nevertheless, all of these options, while incredibly helpful in advertising, can complicate things when it comes to measuring effectiveness. But the newly unleashed report is designed to help marketers measure the performance of how different elements of AdWords ads impact their clicks, clickthrough rates and conversions.
The “click type” report displays the kind of data that its name would suggest. It lets you measure the performance of each click type you are using. “You can think of a click type as how your customers interact with your ads,” says Google’s Nathania Lozada. “Did they click on the headline, a sitelink, or some other aspect of your ad?”
“With this additional information, you will now have the ability to compare performance of each click type side by side,” she adds. “If certain click types perform well for your business, you may want to consider expanding them to other campaigns. Comparing click types by campaign, ad group or keyword will also highlight areas that need work.
User can access the click type report by going to the Campaign, Ad Groups and Keyword tabs under the Segment bar. The report allows marketers to compare the number of clicks, click-through rates and impressions delivered by each click type. Marketers can view if headlines, keywords, sitelinks or other components catch the most clicks, then plan future campaigns accordingly.
“Given the success that we have seen searchers and businesses have with more interactive features in ads, search engine leader Google says to anticipate more interactive features in ads in the future. What this will entail is unclear, but it would appear that product ads, sitelinks, and click-to-call are just the beginning, so the new reports should also prove even more useful down the line.”
This handy application comes shortly after Google released Product Listing ads to all businesses, and marketers using this format stand to benefit from the insight offered in click type reports.