Mountain View, California — Being an AdWords advertiser, you certainly are not alone in the crowd — any number of advertisers may be using AdWords to offer some of the similar goods and or services as you. Striving to unwrap the abundant technological innovation for its largest users base around the globe, search engine heavy weight Google last week unveiled a new beta AdWords feature called “Analyze Competition” that offers more insight into your AdWords competitors.
The newly released feature is located under the “Opportunities” tab to see if you have this feature or not.
The latest aspect allows you to monitor your performance and use optimization tools to improve your ROI, though you still might not know how you are performing as compared to similar advertisers.
The “Analyze Competition” feature evaluates your account’s activity for two weeks, and lists categories that corresponds to the products/services you are advertising. These are established on search terms and are compared against your keywords, ad text, and landing page text. For each category linked with the account, users will see a bar graph highlighting individual performance compared to the performance of other advertisers in the category.
“When you roll over the data in the “Competitive Range” column, you will be able to see more details such as the exact size of your competitive range, the mean and median performance levels for this range, as well as data on the absolute top and bottom performers,” explains Emily Williams of Google’s Inside AdWords crew.
Now, once you become aware of what “Analyze Competition” does, here are some cool suggestions on how to reap the most out of this data.
“It is necessary to remember that data in “Analyze Competition” is anonymous, and as part of our commitment to protect your privacy, we do not reveal information about any advertiser’s identity,” notes Williams.
Currently the feature is available to a marginal number of advertisers only using the English language AdWords interface for now, but Google says it will expand availability to more advertisers in the near future.
More information about the feature can be found here.