Mountain View, California — Advertising is the lifeline of millions of websites, is not nearly as effective if it is not managed and placed to optimal effect. Marketers managing their holiday search campaigns may be pleased to hear that search engine Goliath Google Inc. on the Inside AdSense Blog announced the introduction of a redesigned AdSense user interface, which the company claims is easier to use and adds a number of control and management features.
Almost exactly a year ago, Google commenced its experiment with the new AdSense interface with a select group of AdSense publishers in November of 2009. If you have logged into your Google Adsense account recently, then you may have discovered a few modifications as the search engine giant is unfolding the new interface that they say will make things easier and quicker for users.
Since then, the company has been adding and removing elements and the new design is a manifestation on both the feedback from that group and requests for features from the existing userbase.
The new user interface is evidently more instinctive related AdSense capabilities are now combined together so marketers can more smoothly manage accounts. Jacoby Thwaites, AdSense engineering lead, informs that the new features are eventually designed to help clients better manage their revenues.
The new AdSense looks impressively similar to the new Feedburner interface released last month. It is definitely more graphical than the old Adsense and it is claimed that there are a number of new features available in your new Google Adsense account that were not previously there.
The new interface has been refurbished to make managing tasks more efficient, has placed controls all in one place and provides more insights into analytical data. You can access the new version of AdSense by visiting google.com/ads/newadsense.
There are new graphs that enable marketers to view trends in ad performance as well as refined control features for more precise management based on impressions, clicks and earnings.
Another new features is the ability to see more data insights. Publishers can now get performance reports by several categories, as well as customize their data according to ad size, ad type, text versus image performance and/or targeting strategies with easytoread (and compare) graphs, and bid type for total earnings and other metrics, over custom date ranges.
Moreover, publishers can now filter the ads they want displayed on their sites. They can select from specific advertisers, categories, and ad networks. It is also easier to review and manage ads.
Compare these two interfaces: The top image is the new AdSense interface, while the bottom one is in the old style.
The new tab and sectioned structure is a lot more distinct, and it is easier to get access to key information and the layout is much cleaner. Google also says the new interface is faster to use, making improved ad management quicker to execute. Officials also believe this speed can benefit users as it will allow Google to act on their feedback in a more timely fashion.
The new interface is, however, being rolled out to all AdSense users in more than 30 languages to AdSense publishers in the more than 200 countries in which it is available beginning today.
From now on, individuals will see a new “Try the new AdSense interface” option in one of the upper corners of the page when accessing their accounts. To use the new Adsense, simply log in as normal and you will be presented with the option to access your Adsense account using the latest design features.
“With this new interface, AdSense is even easier to use, and we are also providing publishers with all the tools they need to manage and increase their advertising revenue,” Jonathan Bellack, Director of Product Management for AdSense, said in a blog post. “We used lots of direct feedback from our publishers to make this overhaul.”
There are more reporting features available giving you the chance to quickly and easily work out which of the ads are effective and which are less so.
“Our engineers have spent countless hours making sure that the interface is stable and blazing [sic] fast,” said Bellack.
AdSense product manager Rahul Bafna said that publishers he has met with around the world had one clear message; “Data is king. As a result, the new interface lets you slice and dice your data by ad size, ad type or targeting with clear, easytoread graphs.”
Nevertheless, it is pretty impressive improvement, and we hope that more and more Google Webmaster products will begin to take on cues from these two interface updates, but now the question is: When will Google Analytics get this sort of treatment?
For more information, here are some videos from Google on this: