San Francisco — Search engine leader Google is luring brands and content publishers with a new way to track YouTube viewership metrics by letting them view it inside of Google Analytics, which will allow advertisers to track viral and video campaigns in greater detail.
Earlier, advertisers were depended on YouTube’s Insight analytics offering to get the feedback about when and where the video was being viewed, or how it was being rated online.
Brand channel owners can now keep an eye on information on how their videos are faring such as: how long visitors stay, repeat visits, bounce rate, and page views per visitor.
Previously-unavailable data YouTube’s built-in Insight analytics system, includes bounce rates, page views, stay time, and whether certain users are coming back for more.
“For those who want to tailor their videos to a specific audience, Google Analytics also provides info about where viewers are located geographically and what languages they speak,” the YouTube Biz Blog helpfully adds.
Zal Bilimoria, YouTube product manager, said: “YouTube is the world’s largest focus group, and a brand channel with a strong following can provide tremendous insights into the consumers who interact with your content and your brand.”
“We have been working hard to open up YouTube and give you more ways to analyze data, and we think this integration will help you further improve your brand channel’s performance and understand your audience.”
The latest analytics features were considered as a way for companies to use YouTube video site. Users are also able to rate the video and leave feedback, either in the comments or by private message.
It also collects the same geographic information that has been available in Insight, and allows you to refine it further within the Google Analytics maps overlay, which includes additional filtering tools that can narrow down results by segment. Brand owners are also able to compare these numbers to existing goals from benchmarks or advertising campaigns.
Today YouTube announced that 20 hours of video are uploaded to the website every minute, up from six hours per minute when the site launched in 2007.
It may also serve as a gateway for casual Analytics users to transition into Google’s AdWords program, the publication added.
The company also announced it had renewed its agreement with BBC Worldwide with plans to add more brand channels to the website. YouTube signed a two year deal with BBC Worldwide in 2007 to show its content online, including clips from Top Gear, in exchange for ad revenue.