Google has a number of initiatives it is working on, but one of the most focused areas have been advertising. Entering the mobile world and it has stormed in with one amongst the best operating systems, Android. But the search engine giants seems to be planning to enter the mobile market with deep integration as it has launched GoMo yesterday. GoMo is a free online resource for retailers and other businesses looking to go mobile.
Search engine marketing firm, Performics Inc predicted that 17.3% of all paid search ad clicks in December will stem from mobile devices, up considerably from 9.5% last December. However, a lingering thought might call for an answer to the question, ‘Does the landing page on the other side of that click offer a mobile-optimized version?’. The answer comes from Google, who notes that for 79% of its advertisers, the answer is no.
To improve those stats, Google says that it has planned to step in with GoMo. Google’s official blog post noted, “Every day more and more of your customers are looking for you on mobile devices.” It even had an advised warning which said, “If you don’t have a site that works for mobile, you’re missing out.”
Google has its ‘HowToGoMo.com’ website announced, without much of a fuss, but it used the Twitter platform effectively to promote the announcement. Google has smartly incorporated GoMo with the data it uses to make the argument that businesses need to go mobile.
Its tools even include one, wherein a retailer can look, how their site looks on a smartphone currently and provides tips on areas for improvement. For the development of retailer websites, the company has included a list of 12 vendors, who can be helpful in crafting a mobile web site for one’s business. Notably, the list has 6 vendors who specialize in the area of mobile commerce sites. They are iLoop Mobile, July Systems, Mobify, Moovweb, Netbiscuits and Unbound Commerce. Google had cut short its recommended list of 50 mobile vendors to 12. Google even highlights case studies of businesses on the mobile web.
Here is a video for the same can be viewed as below:
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Keith Lietzke, chief marketing officer at Unbound Commerce, which has 260 clients in m-commerce, many of them small merchants said, “Google’s GoMo initiative is in direct response to the fact that its advertisers have not kept up with their consumers when it comes to mobile.” He continued noting, “Mobilizing its advertisers allows Google to sell that much more mobile ad services. If Google can help make it easy to go mobile—through education, advice and recommendations—more retailers will take the plunge.”
So, the intentions look simple, yet complicated. Google has always helped a user, with the main intention to increase its revenue, but this time the services are being offered for free. Maybe the intention is to earn out of its partners and along with it, even the popularity it earns from the consumers, who make mobile websites via GoMo.