Google Inc. and CanWest Global Communications Corp. a subsidiary of Canada.com, recently announced they were teaming up on an Internet search and advertising partnership.
Entering in to multiyear partnership will provide Canada.com users with content and search related advertising, while offering Google’s advertisers access to Canada.com’s extensive reach across the country, the companies said.
With almost three million unique visitors a month, Canada.com provides an excellent media vehicle for our advertisers who are looking to penetrate the Canadian marketplace, said Wendy Muller, Head of Canada, Ad Sales and Operations, Google Inc…
Our goal is to partner with tier-one companies to deliver the most innovative and effective offerings for both consumers and advertisers, said Arturo Duran, president of interactive and business integration for CanWest MediaWorks Publications Inc.
Partnering with the world’s best known search engine underscores this commitment, helping us to both grow our revenue base and maintain our position as Canada’s leading online destination for news and information.
This alliance will broaden our reach into this important market, and maintain Google’s ongoing strategy of partnering with market leaders, she said.
Canada.com has a network of sites which includes driving.ca, remembering.ca and working.com. It has almost three million visitors to its sites a month.
Google is headquartered in Silicon Valley and has offices throughout the Americas, Europe and Asia.
The companies did not release financial details of the transaction, but said ad revenue generated from the partnership will be shared.