“AdWords Keyword Tool Now Includes Search Volume Data.”
Google has just yesterday announced at it AdWords blog that it is adding an all important search volume data to its AdWords Keyword Tool, which would help advertisers to approximately evaluate how frequently people actually use particular search terms in order to more finely tune their ad campaigns.
In addition to recommending related keywords, the tool now includes the approximate number of monthly search queries for each keyword with adequate data, and search volume for the most recent calendar month. “These approximate numbers are intended to provide better insight into keywords’ monthly and average search volumes than previously provided by the tool,” said Google’s Trevor Claiborne on the Inside AdWords blog.
“Now, when you use the Keyword Tool to search for related keywords to include in your keyword list, you will be able to see the projected number of search queries matching your keywords that were performed on Google and the search network,” said Claiborne in a blog posting Tuesday.
“The move is almost certainly smart: advertisers love quantitative analysis, and this gives them more hard data immediately.”
With search volume data now becomes obtainable in the Keywords Tool; AdWords publishers can easily check the estimated number of search queries that matched the publishers’ keywords when users performed searches on Google and its search network. The search volume data offers better understanding into keywords’ monthly and average search volumes as compared to previous keyword tool.
For non-AdWords publishers, the Keyword Tool is a tool for producing and refining associated keywords that best matches a publisher’s product or service.
Especially the Keyword Tool’s search volume data for making new ad group around high-traffic keywords, for targeting ad text and specific landing page, better planning budget spent for particular keywords, searching and selecting relevant keywords that would yield quality leads within a publisher’s budget.
“These keywords can then be added into the publishers’ ad groups.”
The improvements to the Google Keyword Tool come just a few weeks after Yahoo! discontinued its keyword suggestion tool. Yahoo!’s tool, a remainder of the old Overture system on which its search marketing product is based, had long included approximate search volume numbers. Yahoo! stopped officially supporting the app about 14 months ago, and indicated that the search volume figures were inaccurate as a result.
“Nevertheless, just because it offered the query data, the tool was viewed as a helpful piece of the search engine marketer’s arsenal until Yahoo! axed it last month.”
Google builds the vast majority of its revenue and profit from advertisers whose text ads appear next to search results. Advertisers bid for the words, and their ads are displayed based on a formula involving how much they are ready to pay and the quality of the ads themselves. As of mid-June, ad quality now is ranked on how fast the advertiser’s Web site responds. Advertisers pay only when searchers actually click on the ads.
AdWords, which has been the cornerstone for Google’s immense success in online advertising, is the platform that delivers relevant text, image or video ads next to search query results and on Web pages with matching content.
The more transparent Google Keyword Tool comes soon after the release of the AdPlanner tool, which demonstrates approximate traffic volume for competitors’ web sites. Hence, Google is now opening up and giving out more of their enormous stockpiles of web data is a win for all webmasters.