Hitherto many studies have revealed that advertising on the social media network Facebook is lucrative. Now, a new study conducted by research firm Constant Contact and Chadwick Martin Bailey has substantiated this. The study which covered 1,491 users aged above 18 throughout the US found that 58 percent of Facebook users ‘Like’ their favorite brands on the site.
Moreover, they are also likely to recommend the brand to their friends after they have ‘Liked’ it. The cherry on the cake is that over half of them are also likely to buy a product from a brand after being a fan of its Page.
The top 10 conclusions found by the study is as below:
-
Consumers interact with their favorite brand on Facebook far more than on other social networks.
-
56 percent of consumers said they are likely to recommend a brand to a friend after becoming a fan on Facebook.
-
51 percent of consumers are likely to buy a product since becoming a fan on Facebook.
-
52 percent of users said they spend at least one hour a week on Facebook.
-
76 percent of users say they have never Unliked a brand on Facebook. **
-
77 percent of consumers said they interact with brands on Facebook primarily through posts and News Feeds.
-
58 percent of consumers said they Liked a brand on Facebook because they are a customer.
-
78 percent of consumers who Like brands on Facebook said they Like fewer than ten brands.
-
69 percent of consumers said they want to hear from some brands more than others on Facebook.
-
45 percent of consumers said they spend most of their time on Facebook in the News Feed.
** However, now that Facebook no longer hides all posts made by a Page, this might change. If you click the “Hide this Post” option for a post made by a Facebook Page which you have Liked, you will then be given two options : Undo and Unlike Page. This essentially means that if you Like a Page, you will continue to get posts in your News Feed from it. If you don’t want to get posts from the Page, you will have to Unlike it.
Mark Schmulen, general manager social media of Constant Contact said that this data reinforced the need for businesses to be active on Facebook. “Consumers are not only willing to connect with brands on Facebook, but those that do are also more likely to buy from and recommend brands to their friends. The key is remembering that it’s not just about getting the ‘Like’, it is about what you do to keep your fans engaged when they are not in front of you. This means posting content that will both help you to build a stronger relationships as well as to compel fans to share your content with their friends. The ability to easily share content across a wide network is what makes Facebook such a powerful referral engine.”
Additionally, last week Content Lead reported that a survey by BIA/Kelsey reveals that by 2015, small businesses will allocate 70 percent of their marketing budgets to online media. This means that online marketing is going to be competitive and lucrative.
You can see a slide show of the results of the study by Constant Content and Chadwick Martin Bailey below:
{iframe width=”620″ height=”390″ align=”top”}http://www.slideshare.net/slideshow/embed_code/9179515{/iframe}