Facebook is back and this time has a better weapon to counter attack Google+. Facebook has come up with a webpage which which would make it easy for the businesses to set themselves up via the Facebook platform. This move seems to be well timed as recently Google+ was keeping itself busy in deleting business related company profile accounts. These accounts were deleted keeping in mind the user policy which was termed to be violated. But two days back, Facebook launched facebook.com/business which is for people to set up their businesses.
It clearly shows that the loss of Google+ is Facebook’s gain as there was frustration for the holders of the company profiles over getting deleted from Google+. They intended to get themselves promoted via the social networking site recently launched which was an eye candy for many, but were soon deleted.
Talking about Facebook for Business, it is a webpage which would provide guidance to organizations as to how they can use Facebook for their business related resources. But there aren’t any new features added, reported Colleen Taylor who works at GigaOm. It is just an extension for businesses to use the already set tools on social networking for their’s business. In response, a spokesperson for Facebook detailed GigaOm via an e-mail stating that the social networking giant has always been of great help small businesses to earn good social experiences and has even helped to build on a long relationship along with word of mouth which was termed as the most effective form of marketing.
The list of services include:-
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Pages
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Advertisements
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Sponsored Stories
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Platform
These services are not new but for the bifurcation, pages and advertisements are most commonly used on Facebook, while sponsored stories and platform look catchy for businesses to promote themselves. Sponsored stories are basically a for on as which is different from other ads. The reason being that as soon as one likes a specific business page, it would be placed in the News Feed of the specific user. Platform is a service which enables a business entity with the creation of Facebook apps and even allows the usage of the social plugins of Facebook.
Even though the services are already helping businesses, what basically matters is that the launch was perfectly timed. New businesses were eying Google+ for promotion but sudden deletion of company profile accounts, left the entrepreneurs confused as to how could they promote themselves. Additionally, well set businesses were even all over Google+ to hunt for new customers, but were deleted. Not this update from Facebook will surely help people to come up with their business promotion on Facebook. An upper hand for Facebook for sure.
Google+ has been in the limelight for the past few weeks and Facebook with this news has created a blockage for Google+. Now the mismanagement of Google+ will be dug and Facebook would earn users ‘likes’ out of it.
However in the long term, this will not have a major effect as Google+ recently even stated that they are planning to come up with a few business accounts officially which would get them a good chunk of business profiles from Facebook too. Google+ is growing and impressively has been gaining popularity. Facebook with an army of 750 billion+ have a huge portion of users who do not even care for such minor causes and would not at all be affected.