Google was positive in its approach as it said, “The benefits for Blogger publishers of using the Google+ profile include giving their readers “a more robust and familiar sense of who you are” as well as having their posts surface with an annotation in the search results of their social connections.”
Vardhman Jain, a Google software engineer stressed that the integration would ease the hassle for those users who switch from the respective profiles. He noted, “Plus, bloggers who switch will automatically get access to the Google+ integrations we’ll be rolling out in the future.”
However, the said integration would not hold good for those bloggers, who publish posts using a pseudonym. The reason for the same is that Google+ as a platform requires that people use their real name. This is why Jain noted that the integration is optional for users as he wrote, “That’s why we’ve made it completely optional to switch.”
If one wants to opt for the integration, the replacement option is available in Blogger In Draft, which is a testing site. This site is where Blogger publishers can turn on new features before they’re generally available to everyone on Blogger. However, Google is affirmative that they would let all bloggers avail the benefit through the main Blogger site “in the coming weeks.”
Google finally seems to move the ‘stand-alone social networking site’ to a more active platform. With such integrations, Google officials confirm that they are working on making Google+ more than just a social networking site as it is now more a unifying service that ties Google products together and adds social components to them.
The search engine giant has high expectations of their social networking site, as it is competing with the likes of Facebook and Twitter, who are well established in their respective fields. Google launched its social baby in June, which was allowing users by invitation only. It opened its doors for all, about a month ago.
The growth rate has been appreciable, which has now more than 40 million users. But the reason for the same maybe that the social networking site is Google’s property and the entry is eased by the company. Google might not aim just users, but its focus would be on getting more active participation on Google+.
Talking about the said integration, Google might have to modify the terms a bit as the ‘real names’ clause would still keep a number of bloggers away from it. Many a times it has been noted that bloggers hide their identity, so that they would be able to express their frank opinions, without letting many know about it.
Google officials noted positively that in future there would be plans to accommodate bloggers using pseudonyms in Google+ at some point, but there was no detailing as to how do they plan to withhold one’s real identity.