Google Boost has got a new name and the search engine giant has preferred relying on their loyal AdWords for the renaming. Google Boost is now AdWords Express. The mobile space along with the local market is bound to get something more out of this revived service from Google’s warehouse. Google has planed a consolidation with sign-up from Google Places and Express and also stepped up with their marketing efforts.
The product manager of the revived service, Kiley McEvoy said that they have been in a successful round with the product. For the count, he detailed that this product already has given the company “tens of thousands” of advertisers. It might just keep one wondering as to why such a popular product was renamed? The reason was revealed by McEvoy who stated that the revival is basically only for the name which would basically make a better emphasis for the connection it has with its main product which is AdSense.
Talking about this product’s history, October, 2010 saw the introduction of the product which was limited to just a small group of advertisers. However in January it was made available to everyone in US as well as to mobile handsets.
AdWords Express has made the task really easy now for the signing up. Earlier it was a hassle as one has to first get registered with Google Places if they wanted to sign-up for the then named ‘Google Boost’. Now the scenario is better as one can sign-up for both these products simultaneously. There is even a recently placed a page which can be viewed at google.com/awexpress.
The working of AdWords Express is simple yet complex. It focuses majorly on local businesses who have traditionally been of the thought that they would place an ad in yellow pages on a yearly basis and their marketing would be done. This product can in fact turn into a nightmare for such traditional thinkers. AdWords Express has surely forced its traditional competitors to innovate if they want to compete, but even the traditional business might have to think of switching over to this unique option to compete with their set of competitors. This would even confuse them with detailings of the bidding processes along with the complexity of keywords and many other problems they might face while using AdWords Express.
The simple part would however be soothing as one just have to pass on the details such as a brief information about their company, writing a few lines for the ad copy and importantly setting up a budget. The bidding and even the keyword selection would be done by Google for the company. This product would on its own look out for the respective keywords for a company’s ad specifically. One can see their ads which would be displayed on search engine results page in the Ad section. The company would even be able to see their ad in Google Maps which would be distinguished with the help of a blue pin.
These ads via AdWords Express have a similarity to the ads via AdWords Local Extensions. One can get a sneak preview here:
{iframe width=”560″ height=”349″ align=”top”}http://www.youtube.com/embed/AJoUEBYIniI{/iframe}
Convenience is the best benefit one can gain out of this change which actually is not just for the product’s name. One can sign-up within 5 minutes. The main target for Google now would be to rope in those traditional businesses which have never run their campaign via the Internet.