BING FINALLY GAINS SECOND SPOT IN COMSCORE RANKINGS FOR DECEMBER 2011

comScore’s latest notes that Bing has finally achieve the second sot in December 2011, in a race to acquire supremacy in the search engine race. After a couple of attempts being made, Bing ousted Yahoo to gain the second spot. For quite some time, they have been close enough to call is an accident, but Yahoo always stayed on the top. However, Bing’s efforts have paid off.

Bing was launched in June 2009, with an 8.4 percent market share in the search engine share count. In December 2011, this count has jumped up to 15.1 percent.

Notably, Bing has risen just 0.1 percent since November 2011. Its actually Yahoo that has fallen from 15.1 percent in November 2011 to 14.5 percent in December 2011. the compensation for the 0.6 percent of Yahoo has been shared by Google and Bing only. Where Bing rose 0.1 percent, Google rose 0.5 percent in December 2011.

Google has been enjoying the top position for quite a few years now and it seems, it is in a hurry to push others out of business. Moreover, it has been leading comfortably with a margin of more than 400 percent, as compared to Bing, who is new at the spot two in the search engine race. Google’s share was 65.4 percent in November 2011, which rose to 65.9 percent in December 2011.

This rise in Google’s percentile can be even credited to its efforts to continuously upgrading its search engine on a regular basis. The search engine giant even has placed Google as the default search engine for its Chrome browser, who is even earning a lot of positive reviews. Keeping things under control, Google has even signed a three year deal with Mozilla to remain as their default search engine. They paid a lot for the same and it seems to be paying off in a similar streak.

However, talking about the remaining search engines, Ask and Aol did not change their positions, as they remained at the same spot,with the same percentile at 2.9 percent and 1.6 percent respectively.

For the actual count, the total calls for more than 18.2 billion explicit core searches, which were made in December specifically, it was noted that there was a 2 percent rise in the count of searches in December, as compared to November. Leading the way was the search engine giant, Google, with 12 billion of the total searches. Bing’s count was 2.7 billion, while Yahoo was too close with 2.6 billion searches. The far aways were Ask and Aol, which counted 531 million and 287 million searches respectively.

To know more on the stats from comScore, one can check their stat page, a direct link for which is here.