AOL Acquires Blogging Search Engine Sphere
New York - AOL today announced that it has acquired Sphere Source, Inc., a foremost provider of contextual-search tools which offers associated content to publishers. (more…)
AOL Acquires Blogging Search Engine Sphere
New York - AOL today announced that it has acquired Sphere Source, Inc., a foremost provider of contextual-search tools which offers associated content to publishers. (more…)New York -- Time Warner Inc.’s AOL announced today in one of its biggest advertising pacts since the unit’s shake-up as the sole representative of Verizon Communications Inc.’s major advertising provider for its online and Mobile Web properties.
The deal anticipated to be announced on Monday, an AOL executive said, comes amid Time Warner’s ongoing talks to merge AOL with Yahoo Inc. to rival Microsoft Corp.’s estimated $42 billion offer to buy Yahoo.
(more…)New York -- In a bid to attract a lot of publishers into its ad network, AOL in the coming week plans to launch a self-service tool for small Web publishers to sell and manage ads on their sites.
In the latest turn of events is the announcement yesterday that AOL’s display advertising unit is launching a new self-serve advertising option through Advertising.com. Called PubAccess, the new program offers a tool designed to make it simpler for Web site owners to make more money from their sites.
(more…)AOL, IAC’s CitySearch In Local Advertising Deal
Valentine’s Day is a perfect occasion to get together, which AOL and IAC’s Citysearch will do with local content and advertising…
“Amidst all the secret talks of mergers and deals between the top search players, not to be left out in the race to grab advertising dollars, AOL made a deal with IAC to tuck content and performance-based advertising from Citysearch across AOL properties…”
(more…)Developers are expected to share ad revenue with AOL by displaying in their applications advertising supplied by the Web portal…
“AOL Open Mobile Platform, which will enable developers to easily create rich applications, can run on any mobile phone, faces competition from Yahoo and others…”
(more…)AOL says aloha to strategic ad exec Dave Morgan, founder of AOL-acquired Tacoda…
“Perennial online ad entrepreneur Dave Morgan will officially leave his short-term home at AOL to focus fully on his next startup…”
New York -- Dave Morgan, a senior advertising executive at AOL, left the company Monday after three months in the position to pursue unspecified startup opportunities.
(more…)Search engine Ask has launched a news website entitled BigNews in collaboration with community information site Digg…
A joint project by Ask and Digg led to the opening of a news aggregation site called “BigNews.”
The company, whose parent company InterActiveCorp is having troubles of its own over plans to split off its different brands, enters a crowded field with more established news aggregators like Yahoo, Microsoft, and even Google, as well as sites like Digg and Topix.
(more…)Time Warner will split AOL’s dwindling paid Internet-access business from the rest of its AOL operations…
“Amid solid earnings that hit analysts’ marks, Time Warner announced on Wednesday that it would radically restructure -- and possibly sell part of -- its AOL Internet service provider division, ending a tumultuous experiment between the old and new media stalwarts…” (more…)America Online moved to prop up its web ad operation yesterday with the purchase of online affiliate marketing network Buy.at…
“Just when you thought it was all about a few big players, AOL pops up and spends money to expand its business…”
AOL LLC said Tuesday that it has purchased “Buy.at,” an online affiliate marketing network, as part of its strategy to boost its online advertising business.
(more…)Cesar Mascaraque to head up European operations…
“Cesar Mascaraque, an executive at Google, has left the company to work for Ask.com as European managing director…”
London -- Ask.com has appointed Google’s “Cesar Mascaraque” as its new managing director in Europe, beginning February 4, 2008.
(more…)