AOL, a division of Time Warner, and “Oneindia,” a leading Indian languages online portal, have announced a strategic alliance for powering content on AOL.in’s Hindi and Tamil language channels.
“The language portals, aol.in/hindi and aol.in/tamil will now offer compelling content ranging from news, movies, sports and astrology to art and culture from various regions in India, in languages specific to those regions.”
The News section will be updated with stories in real time including national and international news, while the movies section will provide comprehensive coverage on the latest happenings in Bollywood and Tollywood with stories on upcoming movies, reviews, actors/actresses interviews, special reports and latest gossip.
“Apart from daily horoscope, the astrology channel besides offering a dailt horoscope will also provide monthly and weekly forecasts.”
B G Mahesh, CEO, Greynium Information Technologies, said, “AOL.in will be able to leverage on Oneindia’s experience in providing language specific content on the Internet. The strategic alliance will offer AOL’s audience with a one-stop destination for engaging and informative content on the Internet in their own language.”
“Hindi is the second most popular Indian language on the Internet and increasingly new Internet users are from non-metros and smaller towns. Hence, it is essential that these audiences are given the right platform to explore and use the Internet to its fullest,” said Mahesh.
Commenting on the deal P. G. Ponnapa, AOL’s Vice-President, India, said, “Our partnership with Oneindia in launching the language portal will add strategic value to AOL’s plans in addressing the growing base of regional users and increasing share in the language market in India.”
Oneindia, owned by Greynium Information Technologies, is an integrated Internet portal delivering content, community and commerce to Indian consumers, businesses and the global Indian community in Hindi, Tamil, Telugu, Kannada and Malayalam.
The Indian Classifieds portal of Oneindia, Click.in, is available in English, Hindi, Tamil, Telugu, Kannada and Malayalam.
“Users will have a lot of exciting sections to choose from; they can listen to music and watch clips of movie trailers, songs and other videos online.”