Online marketing is the talk of the town currently and AdWords is one way through which people are now promoting their businesses. This product has now got much closer to online advertisers as AdWords ads icon will be now even in one’s Android market as well as the iTunes store as last week Google had announced its availability immediately. The click-to-download AdWords ads would be displayed along with other ads when search results would be queried for. The click-to-download AdWords ads have been a rave of late on mobile devices and has been quite attractive even for visualization.
This new feature will be in application as soon as a click-to-download ad would appear on one’s handset. The best part for the advertiser is that the click-to-download AdWords ad will be applied automatically which would benefit the advertiser as the ad would pop up and the user will be viewing the ad.The process for the advertisers is quite easy as they have to just create an click-to-download ad, whenever they get in the iTunes store or Android market link. They jus
t have to enter “market.android.com/” for advertising for this ad placement in the Android market and “itunes.apple.com/” for iTunes store. To download, there is an automatic display from AdWords which shows as “Download Android App” and “Download from iTunes.” In the field available for the destination URL, one can type in or paste the full link to link the destination for the download.
These ads have a limitation that one will see these ads only when the apps which are supportive for a device wherein these apps can be used. This is a restriction for both Android powered devices as well as those running iOS. Google has temptfully aimed at generating more revenue out of these ads and has made click-to-download ads much attractive than ever before. This will generate higher revenue as the number of clicks would even go up. The future even for this thought would even go long as these devices would get more attention and their usage is bound to grow further.
Takashi Sakomoto who works for Mobile Ads as a Software Engineer, posted on Google Mobile Ads Blog the reasoning as to how Google has brought up improvements relating to these ads. These were made to the current format of Click-to-download which finds and displays the icon automatically. This icon has to be registered in one’s Android Market and iTunes Store. He stated that this icon has been designing in a manner which would enrich the information visually to their users. This feature would assert one’s Click-to-Download ad in a precise manner.
This benefits additionally to the advertisers as whenever a user clicks on the ad text link or new icon, they would be redirected to the download page directly which would be in the Android Market and iTunes Store respectively for Android OS And iOS users.
Google has planned this move perfectly which would likely increase the number of clicks majorly. The response however is to be awaited from the advertisers as to how they benefit out of this improvement.