Google has been quite tactful in handling its advertising campaigns. But it seems the search engine giant is not happy the way other websites handle the advertisements. Google’s latest post notes that websites, which load the top of their pages with ads, forcing visitors to scroll down to view content, will have a tough time staying at the top of the list on Google Rankings.
A lingering thought in the minds of many, would shout out loud that Google’s search engine even does what it is opposing too, they why such a harsh step. WebProNews was all over this step, as it made a noting from the extracts of Danny Sullivan, of Searchengineland, who had an in-depth study on this topic, while coming to a conclusion, which is detailed below:
The blue box surrounds the content, the search listings that lead you to actual merchants selling trash cans, in this example. Some may argue that the Google shopping results box is further pushing down the “real content” of listings that lead out of Google. But the shopping results themselves do lead you to external merchants, so I consider them to be content.
But that was not all. Danny continued noting that the search engine giant even came up with a statement in regards to the criticisms they received pertaining to their ads.
This is a site-based algorithm that looks at all the pages across an entire site in aggregate. Although it’s possible to find a few searches on Google that trigger many ads, it’s vastly more common to have no ads or few ads on a page.
Again, this algorithm change is designed to demote sites that make it difficult for a user to get to the content and offer a bad user experience.
Having an ad above-the-fold doesn’t imply that you’re affected by this change. It’s that excessive behavior that we’re working to avoid for our users.
Google has been everywhere, all over the Internet and is working towards one single aim, which is simply to monopolize. In a flash, it is trying to change the way people have been using their website.
One might think that Google’s effort would help visitors to find their content easily and quickly, but the fact is that Google is trying to force everyone to work as it wants them to.
Another issue was that yesterday publishers woke up noting that there were a few relevant problems with Google’s Adsense. None of their sites had the ads being shown and finally Google broke silence and acknowledged the problem. Marketing Land was detailed about the issue by a Google spokesperson, “There is currently an issue with AdSense for Content ads not showing on a small number of publishers’ sites. Our engineers are working to investigate and resolve the issue as quickly as possible.”