New York — Prominent news wire service Reuters and popular video-sharing website YouTube have joined forces to launch Reuters TV, a site packed with a series of 10 original programs on its new YouTube channel including hard news, finance, politics and technology and much more educational than what you typically watch online, the company announced Tuesday.
Commencing its latest journey, the media company roughly joins the crowd of 100 other media partners in delivering original, premium content on Google’s video-sharing platform, and is fully geared up to become the largest news content provider in the network.
However, the new channel is a segment of YouTube’s programming initiative, introduced in October of 2011, which combines YouTube and almost 100 partners to create Internet-based programming. In addition, Reuters, with which TheWrap has a content syndication partnership, is the biggest news provider of YouTube’s partners.
In fact, the 10 programs have been formulated around a number of Reuters’s established verticals, to boost its current channel line-up with host of new, originally produced content advancing its presence on the Google-owned video streaming website, including finance blogger Felix Salmon and social media editor Anthony de Rosa.
The news agency states that content on its YouTube channel is intended to showcase ‘Reuters’ 3,000 award-winning journalists while disseminating investigative journalism, concise explanation and high energy’.
Among the programs that will be aired are “Felix TV,” featuring finance blogger Felix Salmon, “Tech Tonic,” presented by social media editor Anthony De Rosa and “Fast Forward” a show anchored by Chrystia Freeland and featuring guests like Pulitzer-Prize winner David Rohde, a Reuters columnist, and investigative reporter David Cay Johnston, another Pulitzer Prize recipient.
“This deal with YouTube gives Reuters a way to demonstrate our collection of talented journalists and compelling video from around the world,” Dan Colarusso, Reuters’ global head of programming, said in a statement.
The programming will broadcast both on Reuters’ YouTube Channel and its own website, where it already hosts video. It will offer unique insights and images that other media companies simply can not match, he added.
The list, in full:
-
Reuters Investigates: Investigative journalism and special reports from around the world, in coordination with Reuters’s Enterprise unit.
-
The Trail: Featuring Reuters political reporters covering the presidential candidates on the campaign trail.
-
Felix TV: With Reuters finance blogger Felix Salmon.
-
Media Bite: Featuring Peter Lauria, editor of technology, media & telecommunications, and his team of reporters covering a media world experiencing massive change.
-
Tech Tonic: Hosted by de Rosa.
-
Freeland File: With Reuters Digital Editor Chrystia Freeland interviewing top newsmakers.
-
Fast Forward: Hosted by Chrystia Freeland and featuring Reuters’s commentators and journalists David Rohde, Rob Cox, Bethany McLean, David Cay Johnston, Geraldine Fabrikant, Steven Brill, Ian Bremmer and James Ledbetter, among others.
-
Money Clip: Featuring personal finance editor Lauren Young.
-
Rough Cuts: With Jen Rogers, showcasing news video that Reuters video journalists shoot around the world.
-
Decoder: Key topics in the news, ranging from the debt ceiling to the Strait of Hormuz.
Colarusso further added, the video has been formatted for an online audience, and does not imitate traditional TV editing styles. The segments do seem swift-paced, accelerated by frequent intersections of graphics and other visuals.
Overall, online video consumption is sharply escalating, and the U.S. consumers now spend an average of four hours and 20 minutes per month watching video on the web, according to Nielsen. The launch of Reuters TV reflects publishers’ growing sense that they need to capitalize on that trend.