Till then, it has been noted that the tech giant is in talks with a number of media executives about its TV ambitions. This is a serious indication that the company is planning to advance with the company’s TV strategy. According to a report by the Wall Street Journal (WSJ) on Monday, the Apple executives have been in constant talks with media executives at various large companies in just a couple of weeks.
Talking about the technologies, it was important to note that the company was considering the capability to recognize users across phones, tablets and TVs; remotely control TV using Apple iPhone or iPads; as well as a technology that could respond to users’ voices and movements. The noted additions were as said in the report, citing sources familiar to the matter.
WSJ said that there are a number of unique and fresh ways discussed by Apple to stream media companies’ content and allow users watching a video on a TV set to switch to other devices such as a smartphone, and keep watching the video on the move.
The possible rumors even have an addition point made that Apple might be even thinking of a TV set that could wirelessly stream content to access shows, movies and other content. Again, there is even a possibility that the tech giant might use a version of its wireless technology AirPlay to allow users to control its TV device. If this is to happen, then the company might just be following Google with integrations of a number of self-own services, to promote / build a new platform.
However, Apple’s vague disclosures make things look secretive, which is no happy news for Apple lovers. One would always want to know about the specific software and devices Apple is working on. WSJ even said that the company is yet to make proposals to license shows for the new Apple products.
Expectedly, the story had to have a twist. AllThingsD made an article, calling the Apple TV as Siri TV instead as noted by Ben Elowitz with his piece over on AllThingsD. The article was titled ‘With Siri TV, Apple Will Dismantle the TV Networks.’
One would not want to believe the above said line, but it seems to be true, as there is yet another piece that originates from Isaccson’s biography of Steve Jobs (along with endless lashings of speculation by Piper Jaffray analyst Gene Munster on the matter).
Taking a look as Elowitz constructed his thoughts, it was noted:
Steve Jobs died without fully transforming television, but the day after he passed away, Apple unveiled Siri, its natural language interface. Though it’s currently only embedded in the new iPhone 4S, Siri could eventually change the face of the TV industry.
It goes on …
Most observers and analysts believe that Siri’s voice commands could eliminate the need for those clunky TV remote controls. With the blurring and exponential proliferation of television and Web content, telling your TV what you’d like to watch, instead of scrolling through a nearly infinite number of program possibilities, makes a lot more sense.