The search engine giant has nosed its way for Google Offers, as its service has of late started offering personalization options which would even include an option to select Offers that are based on interests and/or geography. The personalization options might help Google Offers succeed as it would give consumers an opportunity to avoid those offers which are irrelevant in their case.
On one hand, this option would make consumers happy as they can avoid spammy offers on their list and have a look at those options which interest them. On the other hand, this gives the advertisers even a better opportunity to stand a chance by sending their offers only to people who are more likely to redeem the deal/coupon.
For the existing users, the option is available once they login to the site, but a new subscriber would be put into a three-step process to complete the personalization process, once they sign up for an account on Google Offers. The process has a few basic detailing one has to enter, as it starts with asking consumers their interests. Google has categorized 24 options in totality (sporting events, arts & culture, etc.) in five categories of offers: Things to do, Places to go, Shopping, Health & beauty and Services.
Geographically, Google even gives the consumers an option to provide details, which would help them further by getting offers which are located as per their preference. This can be done by the users by placing icons near home, work and favorite hangout locations.
However, the process has three steps and thus the third step has a few sample offers, which are tailor made as per one’s preference mentions in the steps above. These offers usually match one’s personalization, but there is still an option to allow users in making any desired change for the same.
ClickZ had received some information via an email from a Google spokesperson, wherein he noted, “[We’ve] launched a personalization feature for Google Offers beta last week. This feature is the first step in our effort to deliver more relevant and personalized deals to consumers, while also connecting merchants with shoppers that are the most interested in their products or services.”
Google might however opt for other options even to personalize offers for consumers, apart from the newly introduced personalization options. A help page details that the search engine might even make use of information from a user’s Google profile, along with previous Google Offers activity (purchases) as it would help the cause to personalize offers.
On the spammy front, users would be happy, as once the personalized option is opted for, the users would no longer receive an email every day. Google would work on sending only those options which are a good match for a user. However, a user can still view the full list of daily deals at www.google.com/offers.
Google with its move, yet again would spark up daily deals wars as its biggest competitors Groupon, and LivingSocial have been adding in efforts to begin focusing on interest-level email targeting.