Google AdWords has an update and this update might have a long term effect on the users strategies. Search Engine Land reported that there are a few tests which are being run by Google which relates to capitalization of letters. It may be a weird one, but its being said that the search engine giant is testing as to whether the capitalization factor can bring a change in the click-through rates or no.
This test would result in a few ads being displayed as approved with a few changes in the capital letters. This was brought to notice of Search Engine Land by Nilaye Thakrar, who is one of SEL readers and search engine marketing manager at Canada-based Workopolis. She even did pass an example of the said variation.
Google has of late come up with many updates and has been working hard to lure advertisers to rely more on Google AdWords for their business. Recently, Google had even introduced a Google Adwords Masterard of late which was to inspire small and medium scale users to get extended help from Google to promote their business via AdWords. That was an announcement which let the world know that AdWords are being promoted, but this might just be a secretive way to let the cycle keep rolling.
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The example shows that a few letters are in capitals when they were approved, but when the same ad was looked for in Google search, the words were all mostly in lower case. There was no testing done for the proper nouns however. The reasoning for such a methodology is not yet clear. But one thing is sure that Google is attempting to make improvements in some way or the other to keep the user response on a high.
Even for displaying URLs, advertisers had an option to display it in the format as below:
www.AnythingYouSay.com
But the new format would now read as:
www.anythingyousay.com
Google officially responded in a blog post for Google AdWords saying that in a given month, there are many experiments they come up with. These experiments would relate to various variations for Google Search Result page and could include spacing and layouts to colors and font sizes and many more. Of late they found out that standardization of the URLs look, helped in improving many of their user metrics which even includes ad click-through rates.
This test would await response from both publishers and the users, but for the time being it is in the eyes of many now and it might be a bit off track to get user response if this test is successful. SEO world would even have their eyes fixed to any update from Google for this report.