There is an update announced for Bing Maps which is likely to be appreciated by the consumers. Bing has made this update keeping in mind not just the consumers but even marketers of the local businesses and others related parties. This new update has changed majorly as now one can get a much clear picture of the areas they are looking out for. It even has a new tool now which is named ‘Locate Me’. This tool helps consumers in determining easily as to which businesses are located in the nearby areas.
There is more to just these necessary changes. Task navigation bar has been added and its been seen as the best change in this update. Bing has finally made a consolidation for the actions. This would relieve most of the Bing users as now they do not have to move all over the place for navigating from one place to another. It has well been placed right at the top and rightly its where one would even want to see them.
How does this new navigation bar actually help users? A user can share their current locations and even get them printed, getting directions is even what would ease the procedure, switching over or navigate from one map view to another , and many more useful features.
How does the new ‘Locate Me’ button help the marketers of the local businesses? One of the new features ion this update is locating local businesses. ‘Locate Me’ button is available for those users who access Bing Maps through those updated browsers which have support for W3C Geo location API. Clicking on this button, one gets a pin which is on the basis of their current location. Along with this, the user gets a radius which is an approximation indicating the businesses proximity. Local business marketers can get major help in attracting good traffic to their shops/offices. Again this feature will be much more useful when this application comes out for mobile phones. Then a user will be able to look out for the nearest local businesses on the go.
If the local business marketers want to avail benefit out out the maps, their focus should be on content which is user-generated positively and brand advocates attraction. Microsoft’s Bing maps however faces tough competition from Google Maps which even made many changes recently and is being liked by users. It will be a ‘wait and watch’ strategy which will decide if these updates of Bing Maps help Microsoft in gaining more people making searches on Bing Maps. Moreover how it would make an impact on the overall market search.