Reston, Va. — In a surprising turn of events, it was business as normal on the Web in March, but more than any other website around 212 million Americans users/web surfers in the United States swarmed the Internet portal Yahoo, according to comScore discovered in its latest Media Metrix survey.
According to comScore, a leader in measuring the digital world, which over the weekend issued its monthly analysis of U.S. web activity at the top online properties for March 2011, stated that more than 212 million Americans surfed the web, and once again Yahoo.com was their top destination, and out of that number, Yahoo had nearly 180 million unique visitors.
The top U.S. Web properties, according to comScore. (Credit: comScore Media Metrix)
Surprisingly, Google closely followed Yahoo with more than 176.8 million unique visitors. While, Microsoft, Facebook, and AOL followed the search giant with 176.4 million, 153 million, and 118 million unique visitors, respectively.
Perhaps the biggest surprise of the survey was the progression of Zynga.com, whose number of visitors ballooned in February to March. According to comScore, the FarmVille creator’s site saw traffic rise 164% from over 2.7 million unique visitors in February to 7.3 million visitors in March. comScore did not say why Zynga’s traffic rose so sharply.
Even though Yahoo’s current situation are a bit depressing with regards to other sections in the search engine market, this along with comScore corrected results are a bit of a good news for the company.
Apart from Web traffic, comScore also examined the state of advertising in March. Once again, Google’s Adwords advertising campaign reached 91% of the US visitors, followed by Yahoo Sites (84.4%), Yahoo! Network Plus (83.9%) and AOL Advertising (83.8%).
comScore Ad Network Rankings
One other interesting tidbit: Americans were seriously thinking about repairing their homes in March, and were visiting more home improvement sites, which saw traffic sharply surged by 10 percent compared to February. With spring here, it is not surprising that these sites are on the minds of many web browsers.