This store fixture manufacturer knows it’s all about their customer, the retailer that is and increasing their customers’ sales by providing the best possible displays to present products.
UDIZINE presents you with a creative alternative to traditional display fixtures that are designed to complement your products and enhance your business. Their clientele includes the likes of stores, chain stores, department stores, specialty stores, brand marketers, architects, commercial designers and store planners.
Robert Java, the founder & President of UDIZINE introduces us to his company’s exciting and innovative solutions for store fixtures and retail displays and provides an insight in to his ideals.
Q. Kindly give our readers an introduction to your business.
I established UDIZINE in 1995 based on my vision of creating display fixtures that answer an essential retailer need for contemporary, functionally smart, innovative systems that cost a fraction of custom fixtures.
Today, UDIZINE is distinguished internationally for the modularity and diversity of its systems. The exclusive UDIZINE concept, allows U to DIZINE the ideal display solution using either one system or by combining one or more systems for a unique display and full store solution. Whatever be your display needs we have the answer.
UDIZINE is based in Edison, NJ with a warehouse in PA which ships all orders nationally.
Q. Kindly give us a brief description about yourself.
I was the founder of the second largest importer of automobile accessories in the U.S. My interest in display fixtures stemmed from what I perceived as a gap in the market while looking for fixtures for this business. Identifying a potential gap in the market spurred me on to my next entrepreneurial venture… UDIZINE
Q. What ignited the spark in you to (start a new business venture) or (to make significant changes in an existing business)? How did the idea for your business come about?
The idea for UDIZINE was formed while I was searching for design oriented fixtures for the display of the automobile accessories my New York based company imported, only to find they did not exist. The only available choices were standard, conventional fixtures or manufacturing expensive, made to order fixtures through a display fixture fabricator, with large minimum quantities and a long waiting time.
Q. What would you say are the top three skills needed to be a successful entrepreneur?
Passion, ambition, determination
Q. How important have good employees been to your success?
Most important! A company without ambitious, dedicated employees is like a boat on dry land!
Q. What three pieces of advice would you give to college students who want to become entrepreneurs?
Work hard, consult with the best and be creative to offer something different and not more of the same.
Q. What motivates you?
New ideas and repeat customers
Q. How do you build a successful customer base?
Putting the customer first is our priority. We pride ourselves on supplying our customers with a superior product and the best value, backed by a customer service level, second to none.
Q. What book has inspired you the most?
The Power of Now
Q. What has been your most satisfying moment in business?
The moment our company established its first international representative
Q. What kind of culture exists in your organization? How did you establish this tone and why did you institute this particular type of culture?
Mutual respect! Respect for every employee regardless of position, authority, experience, performance or seniority
Q. In one word, characterize your life as an entrepreneur.
Rewarding
Q. How can you prevent mistakes or do damage control?
Consult with those that have more experience in your market/industry
Q. What makes UDIZINE different?
UDIZINE is the only one of its kind offering practical, custom look display fixtures from stock.
As more and more business owners discovered the impact a well designed retail environment has on increasing sales, accordingly, we found a growing need for aesthetically designed fixtures and took it a step further and eventually introduced our unique brand of displays that business owners can depend on for stylish, design oriented fixtures that are super practical and technically smart.