X
2010

Google Unfurls New Features To AdWords Keyword Tool

December 10, 2010 0

San Francisco — Acting upon users feedback from the AdWords community search and advertising giant Google has announced a number of modifications and a few new features lately added to the new keyword tool released in September 2009, including three new ways to filter and refine your keyword list.

However, the recently enhanced tool offers 3 different filters: more like this, include or exclude keywords, and a setting which makes the search optionally tighter if switched on.

Click to enlarge…

Nathania Lozada, a member of the Inside AdWords group, elaborated to users about pay per click services and the three diverse ways to filter and refine keyword lists that have been added.

Click to enlarge…

The update allows the keyword categorization, localization, trending data, match type options, in addition to specific terms to be included or excluded, a “more like these” tab to present similar phrases to keywords already in use and the option to only get results related to the exact words entered into a search.

It is so aerodynamic that you can do a lot of work in a couple minutes, but is also so addictive you can spend hours playing with it as the data they offer it is becoming quite a great tool with a variety of unique use cases for market research.

The new features include:

  • Add stars to keywords: Save and review keywords in the “Stars” panel.
  • “View as text” button: Use this to edit and paste your keywords in a spreadsheet or AdWords Editor.
  • Search for keywords in your list by inclusion or exclusion search boxes.
  • Show results only that are closely related to the keywords selected in your list.

The recently unveiled a new keyword tool that is conceived around estimating the size of various global markets. The regular keyword tool also allows you to do this as well, but this new keyword tool enables you to compare market sizes (by search demand) side by side at a glance, and it also lists relevant related local keywords in other language which have roughly the same meaning.

Click to enlarge…

The search engine companys’ AdWords service is currently celebrating its tenth anniversary and has set up a map of the world (picture above) showing businesses which have benefited from making use of its services during its decade in operation.

Google promises even more changes to come and is continuing to ask for feedback on the Keyword Tool, which was fully launched in September.